Hold On Tight, Here Comes Summer

Will summer seasonality affect your ad revenue?

seasonality

We typically think of summer as the best time of year. The long, warm days are perfect for spending time outdoors with our friends and family. But what does that mean for ad revenue? With the average user spending less time in front of their computer there is less incentive for advertisers to spend big bucks on ad campaigns. So, as a publisher, summer might bring on a bit more panic than pleasure. Continue reading “Hold On Tight, Here Comes Summer”

How To Start Testing Ads

Start testing ads and find the best combinations 

If you’re using an adserver, you have your ‘waterfall’ of passback tags set up and everything is humming along nicely.  You’re happy with your ad networks and you are confident that your current set-up is a good one.  So why start testing ads — things like ad positions or ad location can’t possibly matter that much, right?  Wrong… at least according to data and science. Continue reading “How To Start Testing Ads”