If you’re a publisher and have been investigating different ad networks, you’ve probably noticed that many of them require some type of site review before accepting you into their program. But what are they looking for, and is there anything you should know before submitting your site for review?
Every ad network has its own set of guidelines, but there are certain points that many of them will ask about for one reason or another. So, it’s a good idea to be ready with solid answers to the following questions. Continue reading “What Do Ad Networks Look for When Doing a Site Review?”
Each year, Mary Meeker of Kleiner Perkins Caufield & Byers (KPCB) produces her in-depth Internet Trends Report, and the 2016 version was just released at the beginning of June. This year’s edition is comprised of 213 slides that cover advertising and commerce trends, the re-imagining of communication and human-computer interfaces, data privacy and much more.
The full report is available on the KPCB website as well as on SlideShare. Here, we’ve pulled out some of the highlights that relate to Internet advertising and are likely to impact publishers. Continue reading “Internet Advertising Trends 2016: Highlights from Mary Meeker’s Annual Report”
Looking for new content ideas for your editorial calendar or recommendations for items to share on social media?
There are several online tools that make it easy to find the latest trending topics as well as the most popular content being published in each of these subject areas. Some of them are completely free, and many others have free limited versions available.
Here are a few that you may want to check out. Continue reading “10 Tools for Finding Trending Topics and Popular Content”
Even though most publishers have added tracking code from Google Analytics to their sites, many are only using it to track top-level information, such as overall pageviews and sitewide bounce rate.
In practice, Google Analytics can be used to do so much more. We’ve put together a few examples here to show how you can use the tool to get more information about your site’s visitors and how your site compares to others in your industry. Continue reading “Using Google Analytics to Better Understand Your Traffic”
What is multivariate ad testing & how can I do it?
If you want to maximize ad revenue on your site, how many ads should you have on each page and where should they go?
One person might say five ads per age because it increases the number of opportunities a user has to engage with ads on any particular page. Another might believe that having only two or three ads per page is better because it makes it more likely that a visitor will spend more time on your site, and the increase in pages per session translates to the viewer being exposed to more ad impressions overall. But, that still doesn’t answer where they should go or what sizes they should be.
Who is right?
Without data, it’s hard to tell. Anyone who quickly blurts out an answer isn’t being honest. There are a lot of factors that impact ad earnings – such as site layout, ad location on the page, types of ads being shown and site content. If you truly want to discover what works best for your unique site, multivariate ad testing is the way to go. Continue reading “What Is Multivariate Ad Testing & How Does It Work?”
A lot of people associate content curation with social media, news jacking or other methods used to get short-term traffic boosts. While all these things are types of curation, there are also additional ways you can curate content that will provide lasting benefits to your website and help you reach your long-term traffic goals.
There are still a few publishers and content marketers who are a little leery of content curation because they feel it is inferior in some way to creating original content. But, when done well, curation is a form of original content creation. When you add your own point of view to a curated piece of content or you put it in context for your specific audience, you really have created something new.
The real test of whether or not curated content is “good” is to ask if your work adds value. For instance, if you’re compiling a list of reputable resources for people who want to learn more about project management, you are actually creating a new resource yourself – one for those readers who wouldn’t know where to begin their search otherwise.
So, what types of curated content add value and are also most likely to increase your site’s traffic? Here are a few ideas you may want to try. Continue reading “Using Content Curation to Grow Your Site’s Traffic”
If you’re trying to boost organic traffic to your website, you need to know what types of things people are searching for that relate to your site. And, if you want to know that, keyword research is the best place to start.
According to Internet Live Stats, Google processes over 3.5 billion searches every day. All of these searches start with a user entering a phrase, such as “top project management software” or “best places to eat in Atlanta.” In each case, there is some specific reason that prompted the user to search for that phrase.
Sometimes that reason is just pure curiosity, but often the searcher is looking for information to be used when making a buying decision. As such, traffic that comes to a site as a result of these searches may be more prone to view or click on ads related to that same query, depending on the nature of the targeted keyword. Continue reading “Getting Started with Keyword Research”
In today’s world, you need some type of social media presence to establish your site as a credible resource. It’s not hard to find case studies and white papers that discuss how to build a successful social media strategy, but most of these guides assume you have a decent amount of resources that can be dedicated to executing the strategy being described. If you have limited time and a tight budget, most of these strategies will be difficult – if not impossible – to implement effectively.
Now, social media marketing can be a great tool for growing your site’s traffic and reputation, but it is definitely not free. Even if you don’t plan to spend money on ads or to hire a dedicated social media manager, posting new content and monitoring your accounts for questions, mentions and messages takes more time than many people realize – and, in a lot of ways, time is more precious than money.
So, what should you do if you’re just starting out or if you’re looking for ways to revamp your current social media strategy to get a better return on your investment of time and resources? Continue reading “Developing a Social Media Strategy That Fits Your Budget”
As publishers all across the globe are looking for ways to deal with the growing usage of ad blocking software, Adblock Plus is teaming up with Flattr on an initiative that will supposedly help publishers recoup some of the revenue lost when ads aren’t shown to site visitors. But is this effort a true attempt to mitigate losses for publishers who depend on ad earnings to fund their sites, or is it really intended as a means for Adblock Plus to further monetize its own product?
According to a press release distributed on May 3, a beta version of this new service – called Flattr Plus – will launch early this summer. Interested parties can start signing up now at https://flattrplus.com/ to get early access, and publishers can fill out a contact form if they want to get more information about how the service works. Continue reading “Flattr Plus: Good or Bad Deal for Publishers?”
How to Use Pinterest Promoted Pins
Have some great pages on your site that aren’t getting as much traffic as you think they deserve? If you have a Pinterest account, you may want to use Pinterest promoted pins to give those articles or pages a quick, inexpensive boost. For just a few dollars, promoted pins can help you start to build traffic for an article that will continue to grow long after your campaign has ended.
For growing traffic, using Pinterest is often a more cost-effective strategy than using Facebook, Twitter or other social media networks. This is because of Pinterest’s search-based approach to content sharing. That is, in addition to looking at their home feed, a large majority of Pinterest’s users rely on the site’s internal search feature to discover new content related to their interests.
On Facebook and Twitter, internal search results favor content that has been shared recently. Pinterest’s internal search factors in relevance and popularity a little more heavily. So, when you promote a pin on Pinterest for a few days, you get the benefit of increased visibility during the time of the promotion plus extra “free” visibility after the campaign is over due to the popularity the pin gained during the campaign. Continue reading “How to Use Pinterest Promoted Pins to Grow Traffic”