How Ad Viewability Works

AdSense allows you to track the ad viewability of impressions served on your site. Why is it important to monitor Active View- and is it the whole story?

It’s increasingly important to not only know how many impressions are served on your site, but also how many of those are actually seen by your users.  This has been heralded by Google for some time- with a metric known as Active View. Advertisers buying impressions in the Google Display Network can now pay by bidding on the number of  impressions based on whether they have been viewed by a user (vCPM) rather than simply requested or clicked on. Google is ‘working to incorporate’ this metric across their suite of products so it’s a good idea to get in early and start tracking your ad viewability now. [1]

ad viewability
According to Think With Google, only 43.9% of all impressions served are viewable!

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