Using Google Analytics to Better Understand Your Traffic

Using Google Analytics to Better Understand Your Traffic

Even though most publishers have added tracking code from Google Analytics to their sites, many are only using it to track top-level information, such as overall pageviews and sitewide bounce rate.

In practice, Google Analytics can be used to do so much more. We’ve put together a few examples here to show how you can use the tool to get more information about your site’s visitors and how your site compares to others in your industry. Continue reading “Using Google Analytics to Better Understand Your Traffic”

Why Ezoic is Not Your Ordinary AdSense Partner

 

In September 2014, Ezoic became the world’s first and only tech-based Google Adsense Certified Partner.  We are proud to be the first US-headquartered company to achieve this certification too!  Adsense Certified Partners are approved by Google to help website publishers maximize their site potential and increase Adsense earnings.  Most partners focus on increasing ad revenue; Ezoic goes a step further. Continue reading “Why Ezoic is Not Your Ordinary AdSense Partner”