How to Use Pinterest Promoted Pins to Grow Traffic

How to Use Pinterest Promoted Pins

Have soHow to Use Pinterest Promoted Pins to Grow Your Trafficme great pages on your site that aren’t getting as much traffic as you think they deserve? If you have a Pinterest account, you may want to use Pinterest promoted pins to give those articles or pages a quick, inexpensive boost. For just a few dollars, promoted pins can help you start to build traffic for an article that will continue to grow long after your campaign has ended.

For growing traffic, using Pinterest is often a more cost-effective strategy than using Facebook, Twitter or other social media networks. This is because of Pinterest’s search-based approach to content sharing. That is, in addition to looking at their home feed, a large majority of Pinterest’s users rely on the site’s internal search feature to discover new content related to their interests.

On Facebook and Twitter, internal search results favor content that has been shared recently. Pinterest’s internal search factors in relevance and popularity a little more heavily. So, when you promote a pin on Pinterest for a few days, you get the benefit of increased visibility during the time of the promotion plus extra “free” visibility after the campaign is over due to the popularity the pin gained during the campaign. Continue reading “How to Use Pinterest Promoted Pins to Grow Traffic”

Why Every Publisher Should Be On Pinterest

Why Every Publisher Should Be On PinterestHave you been ignoring Pinterest because you think it’s mostly geared towards people interested in recipes, fashion and DIY craft projects? Well, these topics may still sit at the top of the most popular categories on Pinterest list, but there are also a significant number of pinners who are interested in everything from auto mechanics to web development.

Pinterest’s growth has exploded over the last couple of years, and the social media site now supports over 100 million monthly users. Last year, a Shareaholic study reported that Pinterest was responsible for 5-7% of all traffic referrals to websites each month from December 2013 through December 2014. Note that’s not just traffic referrals from social media – that’s all traffic referrals. Continue reading “Why Every Publisher Should Be On Pinterest”