If you’re trying to boost organic traffic to your website, you need to know what types of things people are searching for that relate to your site. And, if you want to know that, keyword research is the best place to start.
According to Internet Live Stats, Google processes over 3.5 billion searches every day. All of these searches start with a user entering a phrase, such as “top project management software” or “best places to eat in Atlanta.” In each case, there is some specific reason that prompted the user to search for that phrase.
Sometimes that reason is just pure curiosity, but often the searcher is looking for information to be used when making a buying decision. As such, traffic that comes to a site as a result of these searches may be more prone to view or click on ads related to that same query, depending on the nature of the targeted keyword. Continue reading “Getting Started with Keyword Research”
No matter what type of website you have, images are important. One statistic that gets tossed around a lot is that, on average, articles with relevant images get 94% more views than those in the same category without images. If you go back and look at the original Skyword research results on this topic, you’ll see that this percentage can vary a lot depending on the type of site you have – but the increase in views is significant for every vertical.
On top of making articles more visually appealing and helping tutorials be easier to follow, optimized images can also send you a lot of organic traffic from Google Search and other image-based search engines. But how much work does it take to optimize your images for search engines? Not that much at all. Continue reading “Image Optimization: Getting Better Search Engine Rankings for Your Images”
Tools to assess and improve your website
The web is filled with tons of tools to help provide quality insight to your website. Today, I will cover a few that are especially useful!
Continue reading “Publisher Tools”