Types of Advertising & Ad Types (… and why you should test them)
We are often bombarded with questions from publishers. The most common questions are ‘what is the ‘ideal’ ad setup for my site?’ And ‘where should I put ad placeholders?’ Or, ‘Is there an ‘ideal’ ratio of display ads to native ads?’ ‘Should I consider mobile interstitials?’ ‘What about in-line ads – are they too intrusive for my site?’
That’s a lot of questions. But, these are common among most publishers. To come to your own conclusions it’s best to first educate yourself around all the different types of ads and advertising that exist. This will give you greater context for what you should be doing. Answering questions like “how many types of display ads are there”, can go a long way to helping you feel more comfortable with your site.
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