The world of digital publishing is fast-paced and constantly evolving. If you want to stay at the top of your game, there are a lot of things to keep track of – including ad trends that could impact your site’s earnings.
Due to growing concerns about banner blindness, ad quality and the use of ad blocking software, publishers are experimenting with different strategies to make ads more relevant for their audience. To make things even more complex, many site owners are still having trouble monetizing their mobile traffic. There may not be a magic solution on the horizon, but there are several opportunities for publishers as we move deeper into the second quarter of 2016. Continue reading “Ad Trends Publishers Should Know About”
Native Ad Examples That Work
Think your display ads aren’t performing well? You’re not alone. According to data from DoubleClick, the overall U.S. click-through rate (CTR) for February 2016 was 0.09%. Although this percentage does vary among industries and fluctuate a bit from month to month, display ad CTRs for most verticals are on a downward trend. That’s why many publishers are working native advertising into their monetization strategy. Here we’ll show you some native ad examples that work.
Continue reading “A Guide To Native Ad Examples That Work”
Types of Advertising & Ad Types (… and why you should test them)
We are often bombarded with questions from publishers. The most common questions are ‘what is the ‘ideal’ ad setup for my site?’ And ‘where should I put ad placeholders?’ Or, ‘Is there an ‘ideal’ ratio of display ads to native ads?’ ‘Should I consider mobile interstitials?’ ‘What about in-line ads – are they too intrusive for my site?’
That’s a lot of questions. But, these are common among most publishers. To come to your own conclusions it’s best to first educate yourself around all the different types of ads and advertising that exist. This will give you greater context for what you should be doing. Answering questions like “how many types of display ads are there”, can go a long way to helping you feel more comfortable with your site.
Continue reading “Types of Advertising & Digital Ad Types”