The world of digital publishing is fast-paced and constantly evolving. If you want to stay at the top of your game, there are a lot of things to keep track of – including ad trends that could impact your site’s earnings.
Due to growing concerns about banner blindness, ad quality and the use of ad blocking software, publishers are experimenting with different strategies to make ads more relevant for their audience. To make things even more complex, many site owners are still having trouble monetizing their mobile traffic. There may not be a magic solution on the horizon, but there are several opportunities for publishers as we move deeper into the second quarter of 2016. Continue reading “Ad Trends Publishers Should Know About”
Mobile Usage Statistics For Publishers
Mobile devices have become an integral part of our daily lives. We use them at work, at home and everywhere in between to stay connected to the world around us. And while the desktop computer is far from dead, mobile-only Internet usage is on the rise — especially amongst the Millennial crowd. Take a look at some of the mobile usage stats and smartphone statistics below to see exactly where things are headed.
Wondering what other practices are growing and which are declining? We’ve put together a compilation of all mobile usage statistics from a variety of resources to help you get a better picture of the overall mobile landscape. Continue reading “Mobile Usage Statistics: Key Facts and Findings for Publishers”
Last month, a couple of big pieces of news caused quite a stir in the world of mobile publishing. First, Facebook announced that it will be opening up its Instant Articles program to all publishers on April 12th of this year. A week later, Google rolled out a change that made AMP (Accelerated Mobile Pages) webpages more visible in mobile search results.
Both Facebook and Google have stated that the main motivation for developing these publishing formats is to help overcome the problem of slow page load times on mobile devices. But some publishers are concerned about the limits these formats may place on the layout of their pages and how their ad revenues will be affected.
We’ll discuss these concerns a bit more in a moment, but first let’s take a look at some of the basic features of these two formats. Continue reading “Will Google AMP & Facebook Instant Articles Affect Your Publishing Strategy?”