What Is Multivariate Ad Testing & How Does It Work?

What Is Multivariate Ad Testing and How Does It Work?

What is multivariate ad testing & how can I do it?

If you want to maximize ad revenue on your site, how many ads should you have on each page and where should they go?

One person might say five ads per age because it increases the number of opportunities a user has to engage with ads on any particular page. Another might believe that having only two or three ads per page is better because it makes it more likely that a visitor will spend more time on your site, and the increase in pages per session translates to the viewer being exposed to more ad impressions overall. But, that still doesn’t answer where they should go or what sizes they should be.

Who is right?

Without data, it’s hard to tell. Anyone who quickly blurts out an answer isn’t being honest. There are a lot of factors that impact ad earnings – such as site layout, ad location on the page, types of ads being shown and site content. If you truly want to discover what works best for your unique site, multivariate ad testing is the way to go.  Continue reading “What Is Multivariate Ad Testing & How Does It Work?”

Why Ezoic is Not Your Ordinary AdSense Partner

 

In September 2014, Ezoic became the world’s first and only tech-based Google Adsense Certified Partner.  We are proud to be the first US-headquartered company to achieve this certification too!  Adsense Certified Partners are approved by Google to help website publishers maximize their site potential and increase Adsense earnings.  Most partners focus on increasing ad revenue; Ezoic goes a step further. Continue reading “Why Ezoic is Not Your Ordinary AdSense Partner”