Each year, Mary Meeker of Kleiner Perkins Caufield & Byers (KPCB) produces her in-depth Internet Trends Report, and the 2016 version was just released at the beginning of June. This year’s edition is comprised of 213 slides that cover advertising and commerce trends, the re-imagining of communication and human-computer interfaces, data privacy and much more.
The full report is available on the KPCB website as well as on SlideShare. Here, we’ve pulled out some of the highlights that relate to Internet advertising and are likely to impact publishers. Continue reading “Internet Advertising Trends 2016: Highlights from Mary Meeker’s Annual Report”