RPM Is Not Meant to Optimize AdSense Revenue

Better Ways To Optimize AdSense Revenue

A lot of publishers worry about RPM — which is the Google AdSense measurement for revenue per mille (revenue per thousand page views). That’s normal because it’s a metric that everyone has been using for a long time. Unfortunately, it’s not really the best metric for publishers who want to optimize AdSense revenue. Let me explain… Continue reading “RPM Is Not Meant to Optimize AdSense Revenue”