Google Algorithm Change – Adwords

How latest AdWords change affects Organic Traffic

On February 22nd and 23rd, Google rolled out a change to the way that Adwords ads are displayed on search results.  As a publisher you might not think that this affects you since it’s a paid search update, but that couldn’t be further from the truth. This change has significant implications for CTR on organic results.  Below we describe the change and show you some examples of how the change affects the traffic to your site.

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