Using Google Analytics to Better Understand Your Traffic

Using Google Analytics to Better Understand Your Traffic

Even though most publishers have added tracking code from Google Analytics to their sites, many are only using it to track top-level information, such as overall pageviews and sitewide bounce rate.

In practice, Google Analytics can be used to do so much more. We’ve put together a few examples here to show how you can use the tool to get more information about your site’s visitors and how your site compares to others in your industry. Continue reading “Using Google Analytics to Better Understand Your Traffic”

Using Google Analytics to Improve AdSense Revenue


Google Analytics and AdSense
Google Analytics is a great tool to monitor your site’s user behavior- here are some tips on how to use Analytics data to increase your AdSense earnings! We’ve divided it into different sections which you can find in your Analytics reports:

 Overview

AdSense performance is directly related to your Google Analytics data. A great place to start exploring is your Audience Overview- this lists your overall metrics like bounce rate, pages per session and average session duration.AdSense Analytics Overview

Your first port of call is to monitor these trends over time, and make note of when any changes are made to your site. A decrease in bounce rate / increase in pages per session or session duration will have a great effect on income.

Continue reading “Using Google Analytics to Improve AdSense Revenue”

Understanding Bounce Rate & Its Relation to User Experience

Understanding Bounce Rate and Its Relation to User ExperienceIf you want to know how well your content is resonating with your intended audience, it’s a good idea to keep a close eye on your bounce rate. However, this number can sometimes be misleading if not viewed in the right context.

What may seem like a high bounce rate for one type of site might actually be a great bounce rate for another type. For instance, news sites and blogs typically have higher bounce rates than ecommerce sites. But, before we get into that, let’s take a step back and look at what bounce rate really means. Continue reading “Understanding Bounce Rate & Its Relation to User Experience”