Will Google AMP & Facebook Instant Articles Affect Your Publishing Strategy?

Facebook Instant Article viewed on smartphoneLast month, a couple of big pieces of news caused quite a stir in the world of mobile publishing. First, Facebook announced that it will be opening up its Instant Articles program to all publishers on April 12th of this year. A week later, Google rolled out a change that made AMP (Accelerated Mobile Pages) webpages more visible in mobile search results.

Both Facebook and Google have stated that the main motivation for developing these publishing formats is to help overcome the problem of slow page load times on mobile devices. But some publishers are concerned about the limits these formats may place on the layout of their pages and how their ad revenues will be affected.

We’ll discuss these concerns a bit more in a moment, but first let’s take a look at some of the basic features of these two formats. Continue reading “Will Google AMP & Facebook Instant Articles Affect Your Publishing Strategy?”