Ad Exchange

How Programmatic Buying and Selling Ads Benefits Online Publishers

Publishers may be wary of working with Ad Networks and Exchanges, because they typically only sell ad inventory via direct deals. The reasons some publishers favor direct ads varies, but it can often be because of a perceived lack of control. The publisher may like having the ability to negotiate the terms of the deal and prefer receiving the money up front. Continue reading “Ad Exchange”

AdSense vs Google Ad Exchange

AdSense vs Google Ad Exchange (Google AdX)

A lot of people want to know the difference— or advantages that either offer — between AdSense and Google Ad Exchange. Well, for starters, Adsense and Google Ad Exchange revenue can be dramatically different. Google Ad Exchange offers many distinct advantages that AdSense alone does not (AdSense actually exists inside the AdX).

However getting a Google AdX account is not something that every publisher can do. In this post, we’ll dive into what the Doubleclick Ad Exchange is, how to apply to get a Google Ad Exchange account and the advantages that it offers over AdSense.

Continue reading “AdSense vs Google Ad Exchange”