Working on your editorial calendar and having trouble coming up with fresh new ideas? Brainstorming potential topics and doing keyword research can take a lot of time – particularly if you already have a good deal of published content. One way to tackle this task and discover new opportunities is to start looking for content gaps that may currently exist on your site.
Sometimes these gaps can be hard to spot, especially when you know your niche inside and out. Certain questions and assumptions may seem trivial to you because you’ve known them for what seems like forever. However, others who don’t have your expertise may be looking for answers to these questions and having trouble finding good information to help them out. If you can supply these answers, you may be able to tap into a whole new audience. Continue reading “Identifying and Filling Content Gaps on Your Site”