Testing Ad Location Is Powerfully Beneficial

The Benefits of Testing Ad Location

1. BETTER AD COMBINATIONS ON ALL PAGES = More Money

This is probably the one everyone is most interested in, right? Showing ads in the right place, at the right time, can double your monthly ad income.  But why is this?

Testing ad locations or – putting it more correctly – ad combinations (which combination of ads to show a user in certain scenarios- which could be different on each page of a site) is fundamental in determining a site’s ability to generate strong ad earnings.

Everyone knows that it is important to show ads that are prominent enough to make maximum ad revenue but many don’t understand how important it is to avoid spamming away users. Additionally, it is very important to understand how users actually use your site and interact with the ads available.

Every user on a site interacts with it differently and different locations may influence each user in a different way. When you start to think of it this way, testing ad location becomes kind of intimidating. How is it possible to truly optimize in light of all these factors?

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Best Traffic Source For Ad Revenue

The Best Traffic Source for Ad Revenue

traffic source for ad revenue

In 2015, there were 3.17 billion internet users,  that’s just under half of the entire world’s population.  Year after year, people are continuing to plug in, and make the online world part of their everyday lives. According to the 2015 Strategy Analytics advertising forecast, 28% of the 187 billion dollars spent on advertising in the US was digital. And, Publishers want to know what piece of that pie is most valuable. So what is the best traffic source for ad revenue?

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Active View

Determining the viewability of your ads

On websites, advertisers have relied upon metrics like click through rates, and number of impressions in order to price their ads. Knowing how many people are likely to click on an ad on a specific website page, or how many people view a page helps assign value to ad locations.

camoleon  owl

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What is RPM?

What is RPM? 

RPM stands for rate per mille (mille = 1,000). Confusing, right?  Mille is a standard term used in the advertising space to describe 1,0o0 impressions. RPM is a metric used commonly by AdSense and other advertising platforms to convey the paid rate for 1,000 ad impressions (usually on a  website or blog).

what is rpm - rate per mille

The number of acronyms used in the advertising and publishing world continues to skyrocket. Although acronyms are an effective way of conveying a lot of information in a few letters, getting comfortable with so many terms can get a little overwhelming.

One of the most common questions about these acronyms is what is RPM — we’ll dive deeper into how this metric is used and who uses it below. Continue reading “What is RPM?”

Ad Blocker Extensions & the Impact on Advertising Revenue

Apple recently announced that iPhones will now have an ad blocker extension on Safari, and if you’re like other publishers, you’re probably concerned that this will impact revenue for your site. This is a reasonable concern, but it’s likely that this won’t make a huge impact as you might expect. Continue reading “Ad Blocker Extensions & the Impact on Advertising Revenue”

Why Ezoic is Not Your Ordinary AdSense Partner

 

In September 2014, Ezoic became the world’s first and only tech-based Google Adsense Certified Partner.  We are proud to be the first US-headquartered company to achieve this certification too!  Adsense Certified Partners are approved by Google to help website publishers maximize their site potential and increase Adsense earnings.  Most partners focus on increasing ad revenue; Ezoic goes a step further. Continue reading “Why Ezoic is Not Your Ordinary AdSense Partner”

How to get a new iPhone 6 – a partner’s guide

I’ve always been into tech – I’m obsessed by gadgets and have a wide range of obsolete, discarded electronic items scattered around the house.  In the late 90s I was convinced the mini-disc was the best music format (I have 2 players and over 40 discs.)  Because of this history I urge you to not judge my wife too harshly. Continue reading “How to get a new iPhone 6 – a partner’s guide”

5 Practical things you can do to improve your site

  1. Write great content – update regularly

Content is King – a bit of a cliché maybe, but it is still absolutely true.  Your content is the reason people come to your site and quality/quantity of content is also among the main factors in search engine ranking. Visitors don’t come because they like the look of the site, or because you have some fancy transitions for images etc.  It’s all about the content.  Continue reading “5 Practical things you can do to improve your site”

Advertising is not a dirty word: why advertisements are good for your site.

Free information on tap

We are truly lucky to live the digital age, where access to information on just about any subject imaginable is available at the click of a mouse, jab of a finger, or wave of a hand! And this information is – for the most part -free. Whether you’re looking for information about brain chemistry, gardening advice or to find that single elusive ‘fact’, you’ll most likely use Google or another major search engine and get an answer almost instantaneously. Continue reading “Advertising is not a dirty word: why advertisements are good for your site.”

The Ups & Downs of Online Advertising

In one way or another, I’ve been involved in the online advertising industry for the last 15 years.  I’ve been an advertiser spending 7 figures a year, a publisher earning 7 figures a year and, as the founder of Cubics (the first Facebook Advertising Network), I even was the ad network. Continue reading “The Ups & Downs of Online Advertising”