Google Discontinues Adsense Certified Partner Program

Out with the old and in with the new – Google Certified Publishing Partner Program replaces AdSense Certified Partnership

The Google AdSense Certified Partner (GASCP) program ceased to be an active program, and was ‘sunset’ – a rather nice term for ‘retired’ – on December 31, 2015.

AdSense Certified Publisher Program

However, publishers can still seek out qualified help by choosing a partner from the program’s successor,  Continue reading “Google Discontinues Adsense Certified Partner Program”

How To Start Testing Ads

Start testing ads and find the best combinations 

If you’re using an adserver, you have your ‘waterfall’ of passback tags set up and everything is humming along nicely.  You’re happy with your ad networks and you are confident that your current set-up is a good one.  So why start testing ads — things like ad positions or ad location can’t possibly matter that much, right?  Wrong… at least according to data and science. Continue reading “How To Start Testing Ads”

Ad Networks Who Bid in Google Ad Exchange (AdX)

Networks who bid in Google Ad Exchange (AdX)

bid in the google ad exchange
Did you know that thousands of ad networks bid for ad inventory in Google’s Ad Exchange every day?

We get asked this a lot.  Who gets to bid in Google Ad Exchange?  Is it all just advertisers? Do ad networks get their ad inventory in Ad Exchanges?  How about other ad exchanges like Open X? Do ad networks buy ads there too?  In short, people want to know who’s buying their ads…

Below we have a list of who bids in the Google Ad Exchange (the Google ad network site list) and what other ad exchanges exist out there.

Continue reading “Ad Networks Who Bid in Google Ad Exchange (AdX)”

Google Certified Publishing Partner

Google has been making a lot of changes recently.  A new holding company, new logo and now rolling out a new publisher program. So what is the Google Certified Publishing Partner program?  What does it mean for publishers and, indeed, what does it mean for Ezoic and those other companies who have been lucky enough to get through the certification process and partner-up with Google. Continue reading “Google Certified Publishing Partner”

Adsense Policy

Avoid an Adsense Policy violation the easy way

Have you ever gotten a Google Adsense Policy violation? When you are first implementing ads on a site, everything sounds so easy! However, you quickly realize that it can very complicated to keep your site compliant with Adsense policy. Everything is not necessarily black and white. Continue reading “Adsense Policy”

RPM Is Not Meant to Optimize AdSense Revenue

Better Ways To Optimize AdSense Revenue

A lot of publishers worry about RPM — which is the Google AdSense measurement for revenue per mille (revenue per thousand page views). That’s normal because it’s a metric that everyone has been using for a long time. Unfortunately, it’s not really the best metric for publishers who want to optimize AdSense revenue. Let me explain… Continue reading “RPM Is Not Meant to Optimize AdSense Revenue”

The Ups & Downs of Online Advertising

In one way or another, I’ve been involved in the online advertising industry for the last 15 years.  I’ve been an advertiser spending 7 figures a year, a publisher earning 7 figures a year and, as the founder of Cubics (the first Facebook Advertising Network), I even was the ad network. Continue reading “The Ups & Downs of Online Advertising”