Resources for AdSense Tips & AdSense Monetization Ideas

New AdSense Monetization Strategies

adsense tips and adsense monetization strategiesLooking for new ideas on how to improve your earnings from AdSense and other ad networks? The world of online publishing is constantly evolving, and AdSense monetization strategies that seemed to be doing well yesterday may not be your best bet today. Even if your current strategy is living up to your expectations, there may be others that work better so it’s always a good idea to keep testing new options.

If you’d like to experiment with new ways to improve AdSense monetization but aren’t sure where to start, you may want to check out some of the ideas and resources listed here. Continue reading “Resources for AdSense Tips & AdSense Monetization Ideas”

Using Google Analytics to Improve AdSense Revenue


Google Analytics and AdSense
Google Analytics is a great tool to monitor your site’s user behavior- here are some tips on how to use Analytics data to increase your AdSense earnings! We’ve divided it into different sections which you can find in your Analytics reports:

 Overview

AdSense performance is directly related to your Google Analytics data. A great place to start exploring is your Audience Overview- this lists your overall metrics like bounce rate, pages per session and average session duration.AdSense Analytics Overview

Your first port of call is to monitor these trends over time, and make note of when any changes are made to your site. A decrease in bounce rate / increase in pages per session or session duration will have a great effect on income.

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Header Bidding: Yield Management vs. Ad Latency

What is Header Bidding?

Header bidding – also known as pre-bidding, yield should i do header bidding
management and tagless integration – which is a bit of a misnomer as tags are required! – is an automatic way of offering your site’s inventory to several ad exchanges simultaneously. The idea is to bump up the ad yield by allowing multiple ad providers to compete for the same inventory at the same time. This increases competition and pushes up prices paid for the ad space. It allows a publisher to accept a bid from an ad exchange that beats any directly sold impression.

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How Top Publishers Increase AdSense Earnings

increase adsense earnings

Avoid Mistakes To Increase AdSense Earnings

All site owners want to know what top publishers are doing to increase AdSense earnings. However, its often all the things that they avoid that allows them to extract more from their AdSense account than others. Here’s our list of top trouble spots that the top webmasters we work with consistently avoid.

In fact, you may be surprised to learn just how impactful some of these things are. We’ve learned over time that understanding what you should avoid with your AdSense account is actually the roadmap for deciphering exactly what you should be doing to increase AdSense earnings.

Top publishers the world over are often doing the exact same things to optimize their site, but many others with similar sites (and traffic), are missing out on major AdSense earnings that the top publishers are seeing on a monthly basis. Here’s our list of top trouble spots that the best webmasters we work with consistently avoid.

increase adsense earnings using these techniques

1) They avoid bad ad sizes

It’s really important that you follow the AdSense rules on ad sizes and device types. If you aren’t sure what is allowed, check out this chart. Make sure that every ad which you create is allowed under AdSense policy! It’s also worth noting that sometimes an ad size can be allowed by AdSense, but not appropriate in the location you have placed it.

To give an example, it’s fine to show a 320 x 250 Medium Rectangle on Mobile. But, top publishers think carefully about putting it at the top of the page — will the combination of this ad and your header / title push content below the fold?

Ad placements and sizes play a huge role in ad earnings. The best publishers know how dramatic this is and they know how to find the right ones that maximize AdSense ad earnings. We wrote more about ad sizes optimization here.

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The Effect of User Experience on AdSense Revenue

The Relationship Between AdSense Revenue and User Experienceadsense revenue

 

The importance of user experience in relation to advertising revenue, and specifically AdSense revenue, can sometimes be underestimated. We know that the way to increase your advertising revenue is not to simply pack your site full of ads, as these can dilute each other. Not only that, but a site chock full of ads may put off users from spending a lot of time on your site, or revisiting it at another time.

Google’s number one point in their list of truths is ‘focus on the user and all else will follow’. So what affects user experience (and consequently your ad revenue)? Continue reading “The Effect of User Experience on AdSense Revenue”

Will Blocking Ad Categories Effect AdSense Revenue?

How Blocking Ad Categories Effects AdSense Revenue

Retargeting technology has made online advertising extremely efficient. These days, most internet users will be shown ads that are relevant to their lifestyle and interests.  Yet, every once in a while, a user might see an ad that shocks, offends, or is just plain irrelevant. This can often be prevented by blocking ad categories.

blocking ad categories

Ad categories are essentially silo’s of ads that are organized by their subject matter. This allows Google to ensure they are serving the most relevant material to users visiting pages with Google ad tags on them.

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How Ad Sizes Affect AdSense Earnings

AdSense Ad Sizes & AdSense Ad Units Affect Google AdSense Earnings

If you have been working with ads on your website for some time, it shouldn’t come as a surprise that the ad sizes you choose to display on your site can have a dramatic impact on AdSense earnings (we did a study on it here). There is absolutely no doubt that AdSense ad sizes — and types of AdSense ad units — affect revenue.

Depending on the layout of your site, the performance of different AdSense ad sizes can vary greatly. Generally speaking, AdSense has a few Google display ad sizes they recommend that are most effective. They are as follows:

Recommended Google Ad Sizes (most popular)

  • 336 x 280 large rectangle
  • 300 x 250 medium rectangle
  • 728 x 90 leaderboard
  • 300 x 600 half page
  • …and on mobile the 320 x 100 large mobile banner (not pictured here). 

AdSense earnings - adsense ad sizes - google ad sizes Continue reading “How Ad Sizes Affect AdSense Earnings”

How Ad Viewability Works

AdSense allows you to track the ad viewability of impressions served on your site. Why is it important to monitor Active View- and is it the whole story?

It’s increasingly important to not only know how many impressions are served on your site, but also how many of those are actually seen by your users.  This has been heralded by Google for some time- with a metric known as Active View. Advertisers buying impressions in the Google Display Network can now pay by bidding on the number of  impressions based on whether they have been viewed by a user (vCPM) rather than simply requested or clicked on. Google is ‘working to incorporate’ this metric across their suite of products so it’s a good idea to get in early and start tracking your ad viewability now. [1]

ad viewability
According to Think With Google, only 43.9% of all impressions served are viewable!

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Testing Ad Location Is Powerfully Beneficial

The Benefits of Testing Ad Location

1. BETTER AD COMBINATIONS ON ALL PAGES = More Money

This is probably the one everyone is most interested in, right? Showing ads in the right place, at the right time, can double your monthly ad income.  But why is this?

Testing ad locations or – putting it more correctly – ad combinations (which combination of ads to show a user in certain scenarios- which could be different on each page of a site) is fundamental in determining a site’s ability to generate strong ad earnings.

Everyone knows that it is important to show ads that are prominent enough to make maximum ad revenue but many don’t understand how important it is to avoid spamming away users. Additionally, it is very important to understand how users actually use your site and interact with the ads available.

Every user on a site interacts with it differently and different locations may influence each user in a different way. When you start to think of it this way, testing ad location becomes kind of intimidating. How is it possible to truly optimize in light of all these factors?

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The Effect of Ad Color on Ad Performance

How ad color affects ad performance

Ad color has now been proven to be extremely important in online advertising and publishing. It is one of the most immediate forms of communication — and can be used to improve the way your ads and articles are perceived. You’ll see below, the importance ad color has on ad performance.

ad color

Psychological studies of our reactions to color differ wildly in their results. One study finds that football teams are more likely to lose when the opposing team wears red, while another finds that you are more likely to find a woman attractive if she is wearing red clothing.[1] [2]

So what do we know about ad colors after reviewing all the information in the industry and examining over 23,000 sites using our platform for testing?

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