Ad Exchange

How Programmatic Buying and Selling Ads Benefits Online Publishers

Publishers may be wary of working with Ad Networks and Exchanges, because they typically only sell ad inventory via direct deals. The reasons some publishers favor direct ads varies, but it can often be because of a perceived lack of control. The publisher may like having the ability to negotiate the terms of the deal and prefer receiving the money up front. Continue reading “Ad Exchange”

Why Ezoic is Not Your Ordinary AdSense Partner

 

In September 2014, Ezoic became the world’s first and only tech-based Google Adsense Certified Partner.  We are proud to be the first US-headquartered company to achieve this certification too!  Adsense Certified Partners are approved by Google to help website publishers maximize their site potential and increase Adsense earnings.  Most partners focus on increasing ad revenue; Ezoic goes a step further. Continue reading “Why Ezoic is Not Your Ordinary AdSense Partner”