In the publishing world, a lot of people talk about the importance of creating evergreen content – that is, content that is likely to have a long shelf life and be relevant all year around. While it’s true evergreen content is a good investment for your site, there are also lots of ad opportunities for seasonal content that can be very lucrative.
Seasonal content may only attract traffic for a short time each year, but during that time period it can bring in a rush of visitors that more than make up for the lull experienced the rest of the year. As an added bonus, sometimes the keywords associated with that content can be pretty competitive among advertisers for that time period so the CPC values of ads that target those same keywords will be higher than average. When you combine the potential for high traffic and for high CPC rates on the page, it becomes very worthwhile to invest in the creation of high quality content to take advantage of the opportunity. Continue reading “Tips for Creating Seasonal Content That Aligns with Ad Opportunities”