Tips for Creating Seasonal Content That Aligns with Ad Opportunities

seasonal content ideasIn the publishing world, a lot of people talk about the importance of creating evergreen content – that is, content that is likely to have a long shelf life and be relevant all year around. While it’s true evergreen content is a good investment for your site, there are also lots of ad opportunities for seasonal content that can be very lucrative.

Seasonal content may only attract traffic for a short time each year, but during that time period it can bring in a rush of visitors that more than make up for the lull experienced the rest of the year. As an added bonus, sometimes the keywords associated with that content can be pretty competitive among advertisers for that time period so the CPC values of ads that target those same keywords will be higher than average. When you combine the potential for high traffic and for high CPC rates on the page, it becomes very worthwhile to invest in the creation of high quality content to take advantage of the opportunity. Continue reading “Tips for Creating Seasonal Content That Aligns with Ad Opportunities”

The Top Ad Optimization Tools for Publishers

Ad Optimization Tools for Publishers

ad optimization toolsAccording to Internet Live Stats, there are currently over one billion websites on the Internet. One billion. Sure, a lot of these sites may be parked domains and family blogs, but the number of publishers is growing every day. However, even with all the competition, there are still strategies you can use to find great ad opportunities for your site. This means taking the time to conduct ad optimization on your site.

Below, we’ll highlight a handful of ad optimization tools you can use to find more ad opportunities on your site, improve ad optimization strategies, and share some details on ad revenue optimization that you may not know yet. (if you’re looking for tools to generate web traffic, you can find those here) Continue reading “The Top Ad Optimization Tools for Publishers”