As publishers all across the globe are looking for ways to deal with the growing usage of ad blocking software, Adblock Plus is teaming up with Flattr on an initiative that will supposedly help publishers recoup some of the revenue lost when ads aren’t shown to site visitors. But is this effort a true attempt to mitigate losses for publishers who depend on ad earnings to fund their sites, or is it really intended as a means for Adblock Plus to further monetize its own product?
According to a press release distributed on May 3, a beta version of this new service – called Flattr Plus – will launch early this summer. Interested parties can start signing up now at https://flattrplus.com/ to get early access, and publishers can fill out a contact form if they want to get more information about how the service works. Continue reading “Flattr Plus: Good or Bad Deal for Publishers?”
Limit Ad Blocking Software On Your Site
Ad blocking software has been around for a long time, but up until a couple of years ago, its usage was limited to a small percentage of the Internet population. That percentage started to climb rapidly in 2013. In fact, according to a study from Adobe and PageFair, the use of ad blockers in the United States grew 48% from Q2 2014 to Q2 2015, increasing to 45 million monthly active users.
The study also found that the global use of ad blockers grew by 41% over that same period of time to include 198 million monthly active users. This equates to an estimated loss of $21.8 billion in global ad revenue for 2015. However, the reasons for this behavior is easy to understand and can be stopped by savvy publishers. Below you’ll find a few approaches and some general rules for stopping ad blockers on your site.
Continue reading “How To Stop Ad Blocking Software On Site”