How Ad Viewability Works

AdSense allows you to track the ad viewability of impressions served on your site. Why is it important to monitor Active View- and is it the whole story?

It’s increasingly important to not only know how many impressions are served on your site, but also how many of those are actually seen by your users.  This has been heralded by Google for some time- with a metric known as Active View. Advertisers buying impressions in the Google Display Network can now pay by bidding on the number of  impressions based on whether they have been viewed by a user (vCPM) rather than simply requested or clicked on. Google is ‘working to incorporate’ this metric across their suite of products so it’s a good idea to get in early and start tracking your ad viewability now. [1]

ad viewability
According to Think With Google, only 43.9% of all impressions served are viewable!

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Types of Advertising & Digital Ad Types

Types of Advertising & Ad Types (… and why you should test them)

We are often bombarded with questions from publishers.  The most common questions are ‘what is the ‘ideal’ ad setup for my site?’ And ‘where should I put ad placeholders?’ Or, ‘Is there an ‘ideal’ ratio of display ads to native ads?’ ‘Should I consider mobile interstitials?’  ‘What about in-line ads – are they too intrusive for my site?’

That’s a lot of questions. But, these are common among most publishers. To come to your own conclusions it’s best to first educate yourself around all the different types of ads and advertising that exist. This will give you greater context for what you should be doing. Answering questions like “how many types of display ads are there”, can go a long way to helping you feel more comfortable with your site.
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What is Ad Blindness?

This is an issue that has developed into a topic of discussion for online publishers who have seen their online advertising revenue decline because their ads become ‘invisible’ to their users over time.  Google has written articles on the subject (*), so it’s obviously become a hot topic!   Continue reading “What is Ad Blindness?”