Testing – Not just for ecommerce websites
Ecommerce sites are pros at testing their website’s layout. Take Amazon, for example. Their site looks different than it did a couple of years ago, especially on mobile and tablet. Does it look better now? That’s a personal question. Does it perform better? You can bet your last dollar it does. Continue reading “Website Testing: Not just for Ecommerce sites”
When we first began offering Ezoic as a service to website owners, we had full control over the experiments. When a site signed up, we would automatically build 100+ different layouts and test them all. I’ll admit, some were prettier than others 🙂 Continue reading “The Switch”
For those publishers who have been publishing content for more than a few years, there is an assumption that every few years you’ll need to do a ‘site refresh’ to update the look of the site and ‘keep it current’. You might even think about getting a mobile site made… The assumption is that once this is all done, you can get back to creating content until the next refresh in a few years time. Continue reading “The ‘site refresh’ vs Continuous Testing”
It’s been a whilst since we posted here, so just a few words about progress at Ezoic, before the main blog piece, which was first written for Website Magazine.
Working in beta means learning a lot and listening to feedback. We’ve done a lot of that this year. Since we launched the service in beta, we’ve learned how to take our product from suiting just ourselves (we did all our major product testing on our own test websites) to improving the UI, user experience and ad income for all our publishers and giving them a vastly improved service. Never ending improvement is our motto and we’ll continue on our quest into 2014. Continue reading “Happy New Year – Be Brave in 2014 (try new things)”