Google Certified Publishing Partner

Google has been making a lot of changes recently.  A new holding company, new logo and now rolling out a new publisher program. So what is the Google Certified Publishing Partner program?  What does it mean for publishers and, indeed, what does it mean for Ezoic and those other companies who have been lucky enough to get through the certification process and partner-up with Google. Continue reading “Google Certified Publishing Partner”

Adsense Policy

Avoid an Adsense Policy violation the easy way

Have you ever gotten a Google Adsense Policy violation? When you are first implementing ads on a site, everything sounds so easy! However, you quickly realize that it can very complicated to keep your site compliant with Adsense policy. Everything is not necessarily black and white. Continue reading “Adsense Policy”

What is Ad Blindness?

This is an issue that has developed into a topic of discussion for online publishers who have seen their online advertising revenue decline because their ads become ‘invisible’ to their users over time.  Google has written articles on the subject (*), so it’s obviously become a hot topic!   Continue reading “What is Ad Blindness?”

Ad Blocker Extensions & the Impact on Advertising Revenue

Apple recently announced that iPhones will now have an ad blocker extension on Safari, and if you’re like other publishers, you’re probably concerned that this will impact revenue for your site. This is a reasonable concern, but it’s likely that this won’t make a huge impact as you might expect. Continue reading “Ad Blocker Extensions & the Impact on Advertising Revenue”

RPM Is Not Meant to Optimize AdSense Revenue

Better Ways To Optimize AdSense Revenue

A lot of publishers worry about RPM — which is the Google AdSense measurement for revenue per mille (revenue per thousand page views). That’s normal because it’s a metric that everyone has been using for a long time. Unfortunately, it’s not really the best metric for publishers who want to optimize AdSense revenue. Let me explain… Continue reading “RPM Is Not Meant to Optimize AdSense Revenue”

EU Cookies – changes to requirements

Publishers who carry Google adverts will soon be required to comply with the EU cookie directive. The detailed requirements are here: http://bit.ly/1MwlIWa

Essentially this EU user consent policy means you must: Continue reading “EU Cookies – changes to requirements”

Why Ezoic is Not Your Ordinary AdSense Partner

 

In September 2014, Ezoic became the world’s first and only tech-based Google Adsense Certified Partner.  We are proud to be the first US-headquartered company to achieve this certification too!  Adsense Certified Partners are approved by Google to help website publishers maximize their site potential and increase Adsense earnings.  Most partners focus on increasing ad revenue; Ezoic goes a step further. Continue reading “Why Ezoic is Not Your Ordinary AdSense Partner”

Google Mobile Friendly?

What all AdSense Publishers need to know.

The past couple of years have seen an astounding upsurge in mobile page views. The growth of users who are accessing information with their smartphones or tablets, rather than using a traditional desktop, means that every site now needs to work on every device. Most website owners understand the importance of having a mobile-friendly site but may not have the time or ability to build one; Its now become an imperative. Continue reading “Google Mobile Friendly?”

End of December / Early January Advertising Market

Earlier this year I wrote about “The Ups & Downs of Online Advertising” which dived into the changes in advertiser behavior that occur during the various seasons as well as brand marketing budgets and their quarterly cycle.  In this post, I wanted to examine the changes that occur in December and January in a little more detail with the hope of helping bring some sense to the volatility of your website’s revenue during this time of year. Continue reading “End of December / Early January Advertising Market”