Online Publisher, Dave Taylor, Shares Website Experiences
Ezoic blog editor, Tyler Bishop, and I have been working together for quite a while now, but we thought it would be fun and hopefully enlightening to have us go back to the origin of my experience as an online publisher, my Web site AskDaveTaylor, and how it’s gone in the last decade.
The interview below consists of some of Tyler’s questions and my answers regarding how I got started, my secrets to success, my biggest mistakes, and more. Hopefully, you can learn a thing or two from my long journey.
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Image SEO Tips For Website Owners & Digital Publishers
One of the biggest SEO opportunities — on a page by page basis — that I see digital publishers and website owners miss out on is their page images. Image SEO isn’t just about having images show up in image searches, it’s about having those images contribute to overall page rank by making pages faster and offering more information about how those images relate to a certain subject a searcher may be looking for.
Below, I’ll show you how to compress and optimize images so that your individual pages can rank higher in organic search results. These image SEO tips are easy, free to do, and neglected — to some degree — on 99% of digital properties; including some of the biggest sites on the internet!!!
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How Popular Posts Can Help You Increase Web Traffic
Quick, what’s the most popular article on your Web site? What topics are covered in your most popular posts? Which articles do people spend the most time reading, and which ones actually extend user sessions by pushing readers onto other pages where they can get lost in your awesome content?
These are basic questions to know about your Web site and as recently as twenty years ago, were but a fantasy for every information publisher. The desire for data is common across all types of publishers, though. Book writers would love to know how far a typical Kindle or ebook reader makes it before bailing on their latest missive. TV producers can draw all sorts of conclusions based on which episodes are watched on demand and where viewers run out of steam and quit binge-watching a series.
Fortunately, we can glean all this data now without A Clockwork Orange sort of setup where viewers have their eyeballs propped open and computers analyzing their eye movements! Far from it: all of this great data for your Web site is available through sophisticated analytics tools, ready for you to analyze.
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Website Content Structure That Is Engaging To Visitors
Look closely at this article. Not at the words, though they’re important, but rather the content structure. Yes, that’s important. In fact, it’s critically important for the success of your online publishing business.
There are good ways and bad ways to present content to readers in the online world, whether your target audience is on a tiny smartphone screen or a big 4K desktop monitor. Some of the best practices we all learned the hard way from sites like MySpace (tip: dark red letters on a black background still looks awful!) but there are a lot of other aspects to content structure that can make your content more readable and engaging.
We’ve talked about how hacks for improving things like bounce rate before. Now, I’m going to talk a little bit about writing in a way that is more engaging to readers (in ways you probably haven’t thought of before).
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Formula For Balancing User Experience & Digital Ad Revenue for Publishers
This is an extremely hot topic right now. How do you balance digital ad revenue and user experience if you’re a digital publisher or website owner? At a recent event, some of the largest publishers on the planet recently circled this issue as their core challenge right now. So, what is the formula for balancing these two key site elements?
As you might easily guess, the audiences on CNN.com and FoxNews.com are different. They’re behavior’s are different, despite the fact that they are both visiting mainstream news properties. However, not every member of the audiences is the same. An experience may work for 75% of the audience but could be terrible for the other 25%.
This is where publishers and website owners have always struggled. How do you strike the right balance between user experience and digital ad revenue without leaving someone out, and where do you even start?
Below, I’ll share some data and learnings from sites that have done this successfully, and share some information about how to do this yourself.
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Digiday Publishing Summit News & Notes
The Digiday Publishing Summit kicked off on March 29th at 2pm (MST). The event was 3 days long and featured some of the digital publishing industries biggest brands and most well-known thought leaders. We provided live updates on Twitter, and have a rundown of each day’s biggest and most important news and information below.
We highlighted the buzz that seems to be coming out of the conference and what some of the industries most influencers had to say about some of the current climate’s hottest topics.
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How to push Instagram traffic to your website
When you think of marketing and social media channels for your publishing empire — or simple blog — Facebook’s in the top slot, followed by Twitter and maybe Pinterest or LinkedIn (depending on your property). It’s fair to wonder where Instagram fits into this equation for publishers (we’ve talked about how to maximize these other channels here).
What many fail to consider is the marketing power of Instagram that many B2C businesses are leveraging. There is a lot to learn from these practices and publishers are missing them.
It’s understandable, though, because as a mobile-centric social network, Instagram doesn’t have that one key feature that most everyone seeks: clickable (or tappable) links. Post something to Instagram and add a URL to the description and whether it’s prefaced by “http://“ or simply a “www.” format, it’s a dead link. Tapping on it just won’t accomplish anything. So what’s the point… Continue reading “Push Instagram Traffic To Your Website”
How To Do An SEO Audit On Your Website
There are few things more frustrating to me than all the e-mails I get on a regular basis from agencies and freelancers pitching me SEO audits. Some offer me a free SEO audit — hoping I will agree and then buy services from them after they try to highlight things that may or not actually impact my site or my bottom line. Others want me to pay them to do a deep SEO audit of what can be improved on my website so that it will rank better in organic search.
I ignore all of these requests and most of you should too!
If you’ve been reading this blog for a while, I’ll spare you the caveats and details around how you should really think about SEO and organic traffic and just tell you this, website owners and digital publishers should be doing their own SEO audit.
Below, I’ll show you how to align an audit to your goals, how to perform a detailed SEO audit of your own site, and how to create and produce reports that will help you identify and take action on things that truly will help you generate more quality traffic to your website.
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Leveraging Social Media To Create Engaging Content
You’ve heard the mantra by now: social media is the future of site marketing, and the heart of social media is engaging content. You don’t want eyeballs, you want interaction; whether it’s likes, comments, or shares. Heck, even a passionate debate in the comments associated with your latest Facebook post or Instagram image is a win, and if your latest Twitter tweet gets retweeted (shared) hundreds of times because people want to snark on it? That’s cool too.
Search engines have gained savvy, recognizing that it’s easy to have dozens, hundreds or even thousands of people see content through advertising and other promotional techniques. But having people care about what you post and having them react to it? That’s another story, and that’s really the essence of modern popularity analysis.
And remember, “search engine” covers a multitude of sites now, much more than just Google or Bing. Don’t forget video content too: YouTube has its own engagement features and can also analyze whether a video posted is getting views and reactions or just views. Also, let’s remember that Facebook and other social platforms are bebomig their own ecosystems entirely.
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Google AMP Conference News & Updates
On March 7-8, 2017, Google helped to host the very first AMP Conference. AMP, of course, stands for Accelerated Mobile Pages — the open source mobile technology project endorsed (and largely created by) Google.
The Google AMP Conference was designed to be an event for developers to come together to learn and share information about the AMP project, it’s progress, and the roadmap for the future.
Google made several major announcements at the conference and there was some really interesting information shared by several third parties. Below, I’ll update you on the AMP road map, major news from the conference, and what this means for sites that hope to leverage AMP successfully in the future.
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