How ad color affects ad performance
Ad color has now been proven to be extremely important in online advertising and publishing. It is one of the most immediate forms of communication — and can be used to improve the way your ads and articles are perceived. You’ll see below, the importance ad color has on ad performance.
Psychological studies of our reactions to color differ wildly in their results. One study finds that football teams are more likely to lose when the opposing team wears red, while another finds that you are more likely to find a woman attractive if she is wearing red clothing. 
So what do we know about ad colors after reviewing all the information in the industry and examining over 23,000 sites using our platform for testing?
Continue reading “The Effect of Ad Color on Ad Performance”
Tips to Get Your App Noticed
As you may have noticed, there is a consistent trend towards people spending more time browsing on their mobile devices than on computers. Additionally, those who are browsing on their phones tend to be spending a substantial amount of time using apps, rather than traditional browsers. In fact according to Comscore, 87% of all time spent on mobile phones is done in apps. This, among other reasons, is why we highly recommend all publishers consider creating a mobile app for their site!
Continue reading “App Store Optimization”
Tools to assess and improve your website
The web is filled with tons of tools to help provide quality insight to your website. Today, I will cover a few that are especially useful!
Continue reading “Publisher Tools”
We all know about mobile apps – there are over 1.5 million apps available on both the Google Play Store (Android Devices) and Apple’s App Store – and most of us use them every day. You’ve probably even heard that people use apps more than the mobile web – which is true – but let’s dig in a little in to exactly what that means.
3 Facts About Mobile Apps You Need To Know
Continue reading “Mobile App Development”
Out with the old and in with the new – Google Certified Publishing Partner Program replaces AdSense Certified Partnership
The Google AdSense Certified Partner (GASCP) program ceased to be an active program, and was ‘sunset’ – a rather nice term for ‘retired’ – on December 31, 2015.
However, publishers can still seek out qualified help by choosing a partner from the program’s successor, Continue reading “Google Discontinues Adsense Certified Partner Program”
Determining the viewability of your ads
On websites, advertisers have relied upon metrics like click through rates, and number of impressions in order to price their ads. Knowing how many people are likely to click on an ad on a specific website page, or how many people view a page helps assign value to ad locations.
Continue reading “Active View”
How your revenue from AdSense, Google Ad Exchange and other ad networks and ad exchanges changes during the holiday season.
At Ezoic, we have the luxury of being able to track and view the online advertising market across thousands of websites that all use hundreds of ad networks and exchanges. One advantage of being able to do this is that we’re able to see trends that affect all websites and are able to distinguish between something that’s potentially gone wrong with a single website vs wider trends or seasonality. Continue reading “AdSense Changes”
What is RPM?
RPM stands for rate per mille (mille = 1,000). Confusing, right? Mille is a standard term used in the advertising space to describe 1,0o0 impressions. RPM is a metric used commonly by AdSense and other advertising platforms to convey the paid rate for 1,000 ad impressions (usually on a website or blog).
The number of acronyms used in the advertising and publishing world continues to skyrocket. Although acronyms are an effective way of conveying a lot of information in a few letters, getting comfortable with so many terms can get a little overwhelming.
One of the most common questions about these acronyms is what is RPM — we’ll dive deeper into how this metric is used and who uses it below. Continue reading “What is RPM?”
Types of Advertising & Ad Types (… and why you should test them)
We are often bombarded with questions from publishers. The most common questions are ‘what is the ‘ideal’ ad setup for my site?’ And ‘where should I put ad placeholders?’ Or, ‘Is there an ‘ideal’ ratio of display ads to native ads?’ ‘Should I consider mobile interstitials?’ ‘What about in-line ads – are they too intrusive for my site?’
That’s a lot of questions. But, these are common among most publishers. To come to your own conclusions it’s best to first educate yourself around all the different types of ads and advertising that exist. This will give you greater context for what you should be doing. Answering questions like “how many types of display ads are there”, can go a long way to helping you feel more comfortable with your site.
Continue reading “Types of Advertising & Digital Ad Types”
Why You Should Build an App of Your Website!
The ‘Mobilegeddon’ upgrade in April this year was Google’s acknowledgement of a global shift in user behaviour towards mobile devices [Google Webmaster Blog]. 2014 marked the year in which desktop usage was overtaken by mobile- and the trend is only going upwards. With this in mind, many publishers are now aware of the importance of having a mobile friendly site. Continue reading “Website to App”