EU Cookies – changes to requirements

Publishers who carry Google adverts will soon be required to comply with the EU cookie directive. The detailed requirements are here: http://bit.ly/1MwlIWa

Essentially this EU user consent policy means you must: Continue reading “EU Cookies – changes to requirements”

Why Ezoic is Not Your Ordinary AdSense Partner

 

In September 2014, Ezoic became the world’s first and only tech-based Google Adsense Certified Partner.  We are proud to be the first US-headquartered company to achieve this certification too!  Adsense Certified Partners are approved by Google to help website publishers maximize their site potential and increase Adsense earnings.  Most partners focus on increasing ad revenue; Ezoic goes a step further. Continue reading “Why Ezoic is Not Your Ordinary AdSense Partner”

Google Mobile Friendly?

What all AdSense Publishers need to know.

The past couple of years have seen an astounding upsurge in mobile page views. The growth of users who are accessing information with their smartphones or tablets, rather than using a traditional desktop, means that every site now needs to work on every device. Most website owners understand the importance of having a mobile-friendly site but may not have the time or ability to build one; Its now become an imperative. Continue reading “Google Mobile Friendly?”

End of December / Early January Advertising Market

Earlier this year I wrote about “The Ups & Downs of Online Advertising” which dived into the changes in advertiser behavior that occur during the various seasons as well as brand marketing budgets and their quarterly cycle.  In this post, I wanted to examine the changes that occur in December and January in a little more detail with the hope of helping bring some sense to the volatility of your website’s revenue during this time of year. Continue reading “End of December / Early January Advertising Market”

How to get a new iPhone 6 – a partner’s guide

I’ve always been into tech – I’m obsessed by gadgets and have a wide range of obsolete, discarded electronic items scattered around the house.  In the late 90s I was convinced the mini-disc was the best music format (I have 2 players and over 40 discs.)  Because of this history I urge you to not judge my wife too harshly. Continue reading “How to get a new iPhone 6 – a partner’s guide”

Mobile Menus and Fonts – 5 Tips to a Better Mobile Site

Internet browsing is going mobile – make sure you’re ready!

It goes without saying that a modern mobile site should be written in responsive design so that the content re-sizes to fit the screen size available.  However, often scaling down a desktop site to fit the screen results in unreadable text and images lose much of their impact. Continue reading “Mobile Menus and Fonts – 5 Tips to a Better Mobile Site”

Reading the experiments’ page

There is lots of useful information in your experiments’ page. Here’s a brief guide to help you find your way around.

The experiments’ page is designed to give you a visual representation of the results of the different layout experiments being tested by ezoic.  The results are organized by device (desktop, tablet and mobile) and can be customized to show particular date ranges. Continue reading “Reading the experiments’ page”

New Features June/July 2014

We’re excited about it. And you should be too!

Business and Corporate Sites

Ezoic’s optimization technology is now available for business and corporate sites who are looking to improve their website’s usability. Get access to touch-and-swipe enabled mobile and tablet versions of your site along with modern, user-friendly desktop versions.

Google has reported that upwards of 70% of people are more likely to use a service or buy a product if the company has a mobile-friendly site. Don’t lose out on those potential customers!  Continue reading “New Features June/July 2014”

Website Testing: Not just for Ecommerce sites

Testing – Not just for ecommerce websites

Ecommerce sites are pros at testing their website’s layout. Take Amazon, for example. Their site looks different than it did a couple of years ago, especially on mobile and tablet. Does it look better now? That’s a personal question. Does it perform better? You can bet your last dollar it does. Continue reading “Website Testing: Not just for Ecommerce sites”