Native Ad Examples That Work
Think your display ads aren’t performing well? You’re not alone. According to data from DoubleClick, the overall U.S. click-through rate (CTR) for February 2016 was 0.09%. Although this percentage does vary among industries and fluctuate a bit from month to month, display ad CTRs for most verticals are on a downward trend. That’s why many publishers are working native advertising into their monetization strategy. Here we’ll show you some native ad examples that work.
Continue reading “A Guide To Native Ad Examples That Work”
Ad Optimization Tools for Publishers
According to Internet Live Stats, there are currently over one billion websites on the Internet. One billion. Sure, a lot of these sites may be parked domains and family blogs, but the number of publishers is growing every day. However, even with all the competition, there are still strategies you can use to find great ad opportunities for your site. This means taking the time to conduct ad optimization on your site.
Below, we’ll highlight a handful of ad optimization tools you can use to find more ad opportunities on your site, improve ad optimization strategies, and share some details on ad revenue optimization that you may not know yet. (if you’re looking for tools to generate web traffic, you can find those here) Continue reading “The Top Ad Optimization Tools for Publishers”
Earn More Google Ad Revenue From Existing Content
One way to get more traffic to your site and increase Google ad revenue is, of course, to add more quality content. Another is to maximize the potential of the content you already have. After all, since you spent the time or money to have the material produced, you should be getting the best return you can on your investment, right? However, many are missing the mark.
If you’re not doing so already, get ready to carve out some time in your schedule to review your content’s performance and look for ways to get more value from high-performing articles (we’ll show you how below). In most cases, the effort for doing so will be far less than it would be to create a new article. Plus, you know the existing article is already a winner so it’s worth the time to pamper it a little.
We’ve already talked about how to increase the SEO of older content, now we’ll do the same with Google ad revenue.
Continue reading “Earn More Google Ad Revenue From Existing Content”
Largest Ad Networks & Other Ad Solutions
When it comes to monetizing your website, have you been putting all your eggs in the Google AdSense basket? If so, it may be time to start checking out other ad networks and advertising platforms in order to maximize your revenue potential. With a little experimentation, you may be able to increase your monthly earnings by a significant amount.
To help you decide which ones to investigate further, we’ve put together a list that gives a little more information about each network or platform, including minimum requirements (if any), restrictions and basic features. Continue reading “Top Ad Networks & Other Ad Solutions for Content Publishers”
If you’re just starting to learn more about WordPress, one of the first things to investigate is the difference between WordPress.com and WordPress.org.
WordPress.com is a blog hosting service – similar to Google’s Blogger – where users can sign up to create a free basic blog and pay to have certain additional features added to their account. Any blog created on this site will utilize the WordPress content management system, but since it is a hosting service, you are subject to various limitations and restrictions. For instance, you won’t be able to upload a custom theme, but you can make some modifications to WordPress.com themes if you upgrade to a Premium or Business plan.
WordPress.org, or self-hosted WordPress as it is often called, is a repository where you can download the core WordPress software along with thousands of themes and plugins to install on your own self-hosted site. You will have to find your own hosting service (such as GoDaddy, Bluehost or HostGator), but you’ll have full control over the appearance and functionality of your site.
Now, let’s see how the two options compare in terms of usability, cost and other factors. Continue reading “WordPress.org vs. WordPress.com: Which Choice Is Right for You?”
Have you been thinking about getting an SSL certificate for your web property? Or, do you already have one and want to know if you really need to renew it?
In addition to covering the basics of what SSL certificates are and what they do, we’ll take a look at some of the advantages and disadvantages of having one installed for your web site. Continue reading “SSL Certificates: What They Are & Who Needs Them”
Mobile Usage Statistics For Publishers
Mobile devices have become an integral part of our daily lives. We use them at work, at home and everywhere in between to stay connected to the world around us. And while the desktop computer is far from dead, mobile-only Internet usage is on the rise — especially amongst the Millennial crowd. Take a look at some of the mobile usage stats and smartphone statistics below to see exactly where things are headed.
Wondering what other practices are growing and which are declining? We’ve put together a compilation of all mobile usage statistics from a variety of resources to help you get a better picture of the overall mobile landscape. Continue reading “Mobile Usage Statistics: Key Facts and Findings for Publishers”
Have you ever started to share an article on your Facebook page but changed your mind because you didn’t like the way it looked? Maybe there was no image associated with the article or there was something else about the post preview that wasn’t quite right. Sure, you could have taken the time to upload your own image or changed the default description that was being pulled through, but you were in a hurry. Instead, you just decided not to share it after all.
People like to share good content but they want to be able to do so quickly and easily. If anything slows down the process, they’re likely to abandon it altogether. Since sharing content drives traffic, it’s worth taking the time to optimize your site for social media. The following 10 tips will help more eyes see your great content. Continue reading “10 Tips for Making Your Content Easier to Share on Social Media”
What is Header Bidding?
Header bidding – also known as pre-bidding, yield
management and tagless integration – which is a bit of a misnomer as tags are required! – is an automatic way of offering your site’s inventory to several ad exchanges simultaneously. The idea is to bump up the ad yield by allowing multiple ad providers to compete for the same inventory at the same time. This increases competition and pushes up prices paid for the ad space. It allows a publisher to accept a bid from an ad exchange that beats any directly sold impression.
Continue reading “Header Bidding: Yield Management vs. Ad Latency”
Have you been ignoring Pinterest because you think it’s mostly geared towards people interested in recipes, fashion and DIY craft projects? Well, these topics may still sit at the top of the most popular categories on Pinterest list, but there are also a significant number of pinners who are interested in everything from auto mechanics to web development.
Pinterest’s growth has exploded over the last couple of years, and the social media site now supports over 100 million monthly users. Last year, a Shareaholic study reported that Pinterest was responsible for 5-7% of all traffic referrals to websites each month from December 2013 through December 2014. Note that’s not just traffic referrals from social media – that’s all traffic referrals. Continue reading “Why Every Publisher Should Be On Pinterest”