AdSense vs Google Ad Exchange

AdSense vs Google Ad Exchange (Google AdX)

A lot of people want to know the difference— or advantages that either offer — between AdSense and Google Ad Exchange. Well, for starters, Adsense and Google Ad Exchange revenue can be dramatically different. Google Ad Exchange offers many distinct advantages that AdSense alone does not (AdSense actually exists inside the AdX). However getting a Google AdX account is not something that every publisher can do. In this post, we’ll dive into what the Doubleclick Ad Exchange is, how to apply to get a Google Ad Exchange account and the advantages that it offers over AdSense.

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Ad Networks Who Bid in Google Ad Exchange (AdX)

Networks who bid in Google Ad Exchange (AdX)

bid in the google ad exchange
Did you know that thousands of ad networks bid for ad inventory in Google’s Ad Exchange every day?

We get asked this a lot.  Who gets to bid in Google Ad Exchange?  Is it all just advertisers? Do ad networks get their ad inventory in Ad Exchanges?  How about other ad exchanges like Open X? Do ad networks buy ads there too?  In short, people want to know who’s buying their ads…

Below we have a list of who bids in the Google Ad Exchange (the Google ad network site list) and what other ad exchanges exist out there.

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Google Certified Publishing Partner

Google has been making a lot of changes recently.  A new holding company, new logo and now rolling out a new publisher program. So what is the Google Certified Publishing Partner program?  What does it mean for publishers and, indeed, what does it mean for Ezoic and those other companies who have been lucky enough to get through the certification process and partner-up with Google. Continue reading “Google Certified Publishing Partner”

Adsense Policy

Avoid an Adsense Policy violation the easy way

Have you ever gotten a Google Adsense Policy violation? When you are first implementing ads on a site, everything sounds so easy! However, you quickly realize that it can very complicated to keep your site compliant with Adsense policy. Everything is not necessarily black and white. Continue reading “Adsense Policy”

What is Ad Blindness?

This is an issue that has developed into a topic of discussion for online publishers who have seen their online advertising revenue decline because their ads become ‘invisible’ to their users over time.  Google has written articles on the subject (*), so it’s obviously become a hot topic!   Continue reading “What is Ad Blindness?”

Ad Blocker Extensions & the Impact on Advertising Revenue

Apple recently announced that iPhones will now have an ad blocker extension on Safari, and if you’re like other publishers, you’re probably concerned that this will impact revenue for your site. This is a reasonable concern, but it’s likely that this won’t make a huge impact as you might expect. Continue reading “Ad Blocker Extensions & the Impact on Advertising Revenue”