Changes In Mobile Ads Are Impacting Digital Publishers
In KPCB’s 2015 Internet Trends Report, Mary Meeker noted that the amount of advertising budgets allocated to mobile was poised for growth. The figures available at that time were from 2014 and indicated that although 24% of total media consumption time was spent on mobile devices, only 8% of advertising spending was spent on mobile ads. So, how are changing mobile ads impacting digital publishers?
Note that these percentages are based on all forms of media advertising, including print, radio, television, internet and mobile. When you restrict the same data to just looking at Internet advertising, mobile accounted for approximately 25% of all Internet ad revenue or $12.5 billion of a total $49.5 billion. That’s still quite a disparity when you consider that almost half of an average adult’s daily Internet usage time was spent on mobile devices in 2014.
Since that time, we have seen the gap between mobile media usage and ad spending starting to narrow. In 2015, mobile devices accounted for slightly more than 50% of average daily usage time, while data from the first half of the year shows mobile being responsible for about 30% of total Internet ad revenue.
There’s still quite a bit of room to grow, but if trends continue in the direction they’re currently going, we could see mobile ads taking over the top slot within a couple of years. In fact, PwC forecasts that mobile advertising will exceed display advertising in 2018 and account for almost $56 billion in ad revenue. Continue reading “How Changes In Mobile Ads Are Impacting Digital Publishers”
Working on your editorial calendar and having trouble coming up with fresh new ideas? Brainstorming potential topics and doing keyword research can take a lot of time – particularly if you already have a good deal of published content. One way to tackle this task and discover new opportunities is to start looking for content gaps that may currently exist on your site.
Sometimes these gaps can be hard to spot, especially when you know your niche inside and out. Certain questions and assumptions may seem trivial to you because you’ve known them for what seems like forever. However, others who don’t have your expertise may be looking for answers to these questions and having trouble finding good information to help them out. If you can supply these answers, you may be able to tap into a whole new audience. Continue reading “Identifying and Filling Content Gaps on Your Site”
Limit Ad Blocking Software On Your Site
Ad blocking software has been around for a long time, but up until a couple of years ago, its usage was limited to a small percentage of the Internet population. That percentage started to climb rapidly in 2013. In fact, according to a study from Adobe and PageFair, the use of ad blockers in the United States grew 48% from Q2 2014 to Q2 2015, increasing to 45 million monthly active users.
The study also found that the global use of ad blockers grew by 41% over that same period of time to include 198 million monthly active users. This equates to an estimated loss of $21.8 billion in global ad revenue for 2015. However, the reasons for this behavior is easy to understand and can be stopped by savvy publishers. Below you’ll find a few approaches and some general rules for stopping ad blockers on your site.
Continue reading “How To Stop Ad Blocking Software On Site”
New AdSense Monetization Strategies
Looking for new ideas on how to improve your earnings from AdSense and other ad networks? The world of online publishing is constantly evolving, and AdSense monetization strategies that seemed to be doing well yesterday may not be your best bet today. Even if your current strategy is living up to your expectations, there may be others that work better so it’s always a good idea to keep testing new options.
If you’d like to experiment with new ways to improve AdSense monetization but aren’t sure where to start, you may want to check out some of the ideas and resources listed here. Continue reading “Resources for AdSense Tips & AdSense Monetization Ideas”
Google Analytics is a great tool to monitor your site’s user behavior- here are some tips on how to use Analytics data to increase your AdSense earnings! We’ve divided it into different sections which you can find in your Analytics reports:
AdSense performance is directly related to your Google Analytics data. A great place to start exploring is your Audience Overview- this lists your overall metrics like bounce rate, pages per session and average session duration.
Your first port of call is to monitor these trends over time, and make note of when any changes are made to your site. A decrease in bounce rate / increase in pages per session or session duration will have a great effect on income.
Continue reading “Using Google Analytics to Improve AdSense Revenue”
Native Ad Examples That Work
Think your display ads aren’t performing well? You’re not alone. According to data from DoubleClick, the overall U.S. click-through rate (CTR) for February 2016 was 0.09%. Although this percentage does vary among industries and fluctuate a bit from month to month, display ad CTRs for most verticals are on a downward trend. That’s why many publishers are working native advertising into their monetization strategy. Here we’ll show you some native ad examples that work.
Continue reading “A Guide To Native Ad Examples That Work”
Ad Optimization Tools for Publishers
According to Internet Live Stats, there are currently over one billion websites on the Internet. One billion. Sure, a lot of these sites may be parked domains and family blogs, but the number of publishers is growing every day. However, even with all the competition, there are still strategies you can use to find great ad opportunities for your site. This means taking the time to conduct ad optimization on your site.
Below, we’ll highlight a handful of ad optimization tools you can use to find more ad opportunities on your site, improve ad optimization strategies, and share some details on ad revenue optimization that you may not know yet. (if you’re looking for tools to generate web traffic, you can find those here) Continue reading “The Top Ad Optimization Tools for Publishers”
Earn More Google Ad Revenue From Existing Content
One way to get more traffic to your site and increase Google ad revenue is, of course, to add more quality content. Another is to maximize the potential of the content you already have. After all, since you spent the time or money to have the material produced, you should be getting the best return you can on your investment, right? However, many are missing the mark.
If you’re not doing so already, get ready to carve out some time in your schedule to review your content’s performance and look for ways to get more value from high-performing articles (we’ll show you how below). In most cases, the effort for doing so will be far less than it would be to create a new article. Plus, you know the existing article is already a winner so it’s worth the time to pamper it a little.
We’ve already talked about how to increase the SEO of older content, now we’ll do the same with Google ad revenue.
Continue reading “Earn More Google Ad Revenue From Existing Content”
Largest Ad Networks & Other Ad Solutions
When it comes to monetizing your website, have you been putting all your eggs in the Google AdSense basket? If so, it may be time to start checking out other ad networks and advertising platforms in order to maximize your revenue potential. With a little experimentation, you may be able to increase your monthly earnings by a significant amount.
To help you decide which ones to investigate further, we’ve put together a list that gives a little more information about each network or platform, including minimum requirements (if any), restrictions and basic features. Continue reading “Top Ad Networks & Other Ad Solutions for Content Publishers”
If you’re just starting to learn more about WordPress, one of the first things to investigate is the difference between WordPress.com and WordPress.org.
WordPress.com is a blog hosting service – similar to Google’s Blogger – where users can sign up to create a free basic blog and pay to have certain additional features added to their account. Any blog created on this site will utilize the WordPress content management system, but since it is a hosting service, you are subject to various limitations and restrictions. For instance, you won’t be able to upload a custom theme, but you can make some modifications to WordPress.com themes if you upgrade to a Premium or Business plan.
WordPress.org, or self-hosted WordPress as it is often called, is a repository where you can download the core WordPress software along with thousands of themes and plugins to install on your own self-hosted site. You will have to find your own hosting service (such as GoDaddy, Bluehost or HostGator), but you’ll have full control over the appearance and functionality of your site.
Now, let’s see how the two options compare in terms of usability, cost and other factors. Continue reading “WordPress.org vs. WordPress.com: Which Choice Is Right for You?”