Mobile App Development

mobile app turn your site into an app website to app build appUse Ezoic’s iOS app creator to build a mobile app of your website for only $4.99/month. The benefits of having an app are numerous:

  • Grow your number of loyal users
  • Generate another stream of revenue
  • Stay ahead of the competition
  • Show up in search results
  • Future proof your site
  • Send push notifications to your users to drive more traffic to your site

And much more!

Visit www.ezoic.com to get started today!

The Effect of Ad Color on Ad Performance

How ad color affects ad performance

Ad color has now been proven to be extremely important in online advertising and publishing. It is one of the most immediate forms of communication — and can be used to improve the way your ads and articles are perceived. You’ll see below, the importance ad color has on ad performance.

ad color

Psychological studies of our reactions to color differ wildly in their results. One study finds that football teams are more likely to lose when the opposing team wears red, while another finds that you are more likely to find a woman attractive if she is wearing red clothing.[1] [2]

So what do we know about ad colors after reviewing all the information in the industry and examining over 23,000 sites using our platform for testing?

Continue reading “The Effect of Ad Color on Ad Performance”

App Store Optimization

Tips to Get Your App Noticed

As you may have noticed, there is a consistent trend towards people spending more time browsing on their mobile devices than on computers. Additionally, those who are browsing on their phones tend to be spending a substantial amount of time using apps, rather than traditional browsers. In fact according to Comscore, 87% of all time spent on mobile phones is done in apps. This, among other reasons, is why we highly recommend all publishers consider creating a mobile app for their site!

Continue reading “App Store Optimization”

Mobile App Development

We all know about mobile apps – there are over 1.5 million apps available on both the Google Play Store (Android Devices) and Apple’s App Store – and most of us use them every day. You’ve probably even heard that people use apps more than the mobile web – which is true – but let’s dig in a little in to exactly what that means.

 3 Facts About Mobile Apps You Need To Know

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Google Discontinues Adsense Certified Partner Program

Out with the old and in with the new – Google Certified Publishing Partner Program replaces AdSense Certified Partnership

The Google AdSense Certified Partner (GASCP) program ceased to be an active program, and was ‘sunset’ – a rather nice term for ‘retired’ – on December 31, 2015.

AdSense Certified Publisher Program

However, publishers can still seek out qualified help by choosing a partner from the program’s successor,  Continue reading “Google Discontinues Adsense Certified Partner Program”

Active View

Determining the viewability of your ads

On websites, advertisers have relied upon metrics like click through rates, and number of impressions in order to price their ads. Knowing how many people are likely to click on an ad on a specific website page, or how many people view a page helps assign value to ad locations.

camoleon  owl

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AdSense Changes

How your revenue from AdSense, Google Ad Exchange and other ad networks and ad exchanges changes during the holiday season.

At Ezoic, we have the luxury of being able to track and view the online advertising market across thousands of websites that all use hundreds of ad networks and exchanges.  One advantage of being able to do this is that we’re able to see trends that affect all websites and are able to distinguish between something that’s potentially gone wrong with a single website vs wider trends or seasonality. Continue reading “AdSense Changes”

What is RPM?

What is RPM (& other terms used in online publishing/advertising)

RPM stands for rate per mille (mille = 1,000). Confusing, right?  Mille is a standard term used in the advertising space to describe 1,0o0 impressions. RPM is a metric used commonly by AdSense and other advertising platforms to convey the paid rate for 1,000 ad impressions (usually on a  website or blog).

what is rpm - rate per mille

The number of acronyms we use in the advertising and publishing world continues to skyrocket. Although acronyms are an effective way of conveying a lot of information in a few letters, getting comfortable with so many terms can get a little overwhelming. One of the most common one’s is what is RPM — we’ll dive deeper into what this is and more publishing acronyms should be familiar with below? Continue reading “What is RPM?”