Will Blocking Ad Categories Effect AdSense Revenue?

 

How Blocking Ad Categories Effects Ad Revenue

Retargeting technology has made online advertising extremely efficient. These days, most internet users will be shown ads that are relevant to their lifestyle and interests.  Yet, every once in a while, a user might see an ad that shocks, offends, or is just plain irrelevant. This can often be prevented by blocking ad categories.

blocking ad categories

Ad categories are essentially silo’s of ads that are organized by their subject matter. This allows Google to ensure they are serving the most relevant material to users visiting pages with Google ad tags on them.

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How Ad Sizes Affect AdSense Earnings

AdSense Ad Sizes & AdSense Ad Units Affect Google AdSense Earnings

If you have been working with websites for some time, it shouldn’t come as a surprise that the ad sizes you choose to display on your site can have a dramatic impact on AdSense earnings. There is absolutely no doubt that AdSense ad sizes — and types of AdSense ad units — affect revenue.

Depending on the layout of your site, performance of different AdSense ad sizes can vary greatly. Generally speaking, AdSense has a few Google display ad sizes they recommend that are most effective. They are as follows:

Recommended Google Ad Sizes

  • 336 x 280 large rectangle
  • 300 x 250 medium rectangle
  • 728 x 90 leaderboard
  • 300 x 600 half page
  • …and on mobile the 320 x 100 large mobile banner (not pictured here). 

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How Ad Viewability Works

AdSense allows you to track the ad viewability of impressions served on your site. Why is it important to monitor Active View- and is it the whole story?

It’s increasingly important to not only know how many impressions are served on your site, but also how many of those are actually seen by your users.  This has been heralded by Google for some time- with a metric known as Active View. Advertisers buying impressions in the Google Display Network can now pay by bidding on the number of  impressions based on whether they have been viewed by a user (vCPM) rather than simply requested or clicked on. Google is ‘working to incorporate’ this metric across their suite of products so it’s a good idea to get in early and start tracking your ad viewability now. [1]

ad viewability
According to Think With Google, only 43.9% of all impressions served are viewable!

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Testing Ad Location Is Powerfully Beneficial

The Benefits of Testing Ad Location

1. BETTER AD COMBINATIONS ON ALL PAGES = More Money

This is probably the one everyone is most interested in, right? Showing ads in the right place, at the right time, can double your monthly ad income.  But why is this?

Testing ad locations or – putting it more correctly – ad combinations (which combination of ads to show a user in certain scenarios- which could be different on each page of a site) is fundamental in determining a site’s ability to generate strong ad earnings.

Everyone knows that it is important to show ads that are prominent enough to make maximum ad revenue but many don’t understand how important it is to avoid spamming away users. Additionally, it is very important to understand how users actually use your site and interact with the ads available.

Every user on a site interacts with it differently and different locations may influence each user in a different way. When you start to think of it this way, testing ad location becomes kind of intimidating. How is it possible to truly optimize in light of all these factors?

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Best Traffic Source For Ad Revenue

The Best Traffic Source for Ad Revenue

traffic source for ad revenue

In 2015, there were 3.17 billion internet users,  that’s just under half of the entire world’s population.  Year after year, people are continuing to plug in, and make the online world part of their everyday lives. According to the 2015 Strategy Analytics advertising forecast, 28% of the 187 billion dollars spent on advertising in the US was digital. And, Publishers want to know what piece of that pie is most valuable. So what is the best traffic source for ad revenue?

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Mobile App Development

mobile app turn your site into an app website to app build appUse Ezoic’s iOS app creator to build a mobile app of your website for only $4.99/month. The benefits of having an app are numerous:

  • Grow your number of loyal users
  • Generate another stream of revenue
  • Stay ahead of the competition
  • Show up in search results
  • Future proof your site
  • Send push notifications to your users to drive more traffic to your site

And much more!

Visit www.ezoic.com to get started today!

The Effect of Ad Color on Ad Performance

How ad color affects ad performance

Ad color has now been proven to be extremely important in online advertising and publishing. It is one of the most immediate forms of communication — and can be used to improve the way your ads and articles are perceived. You’ll see below, the importance ad color has on ad performance.

ad color

Psychological studies of our reactions to color differ wildly in their results. One study finds that football teams are more likely to lose when the opposing team wears red, while another finds that you are more likely to find a woman attractive if she is wearing red clothing.[1] [2]

So what do we know about ad colors after reviewing all the information in the industry and examining over 23,000 sites using our platform for testing?

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App Store Optimization

Tips to Get Your App Noticed

As you may have noticed, there is a consistent trend towards people spending more time browsing on their mobile devices than on computers. Additionally, those who are browsing on their phones tend to be spending a substantial amount of time using apps, rather than traditional browsers. In fact according to Comscore, 87% of all time spent on mobile phones is done in apps. This, among other reasons, is why we highly recommend all publishers consider creating a mobile app for their site!

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