How To Start Testing Ads

Start testing ads and find the best combinations 

If you’re using an adserver, you have your ‘waterfall’ of passback tags set up and everything is humming along nicely.  You’re happy with your ad networks and you are confident that your current set-up is a good one.  So why start testing ads — things like ad positions or ad location can’t possibly matter that much, right?  Wrong… at least according to data and science. Continue reading “How To Start Testing Ads”

Ad Exchange

How Programmatic Buying and Selling Ads Benefits Online Publishers

Publishers may be wary of working with Ad Networks and Exchanges, because they typically only sell ad inventory via direct deals. The reasons some publishers favor direct ads varies, but it can often be because of a perceived lack of control. The publisher may like having the ability to negotiate the terms of the deal and prefer receiving the money up front. Continue reading “Ad Exchange”

AdSense vs Google Ad Exchange

AdSense vs Google Ad Exchange (Google AdX)

A lot of people want to know the difference— or advantages that either offer — between AdSense and Google Ad Exchange. Well, for starters, Adsense and Google Ad Exchange revenue can be dramatically different. Google Ad Exchange offers many distinct advantages that AdSense alone does not (AdSense actually exists inside the AdX). However getting a Google AdX account is not something that every publisher can do. In this post, we’ll dive into what the Doubleclick Ad Exchange is, how to apply to get a Google Ad Exchange account and the advantages that it offers over AdSense.

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Ad Networks Who Bid in Google Ad Exchange (AdX)

Networks who bid in Google Ad Exchange (AdX)

bid in the google ad exchange
Did you know that thousands of ad networks bid for ad inventory in Google’s Ad Exchange every day?

We get asked this a lot.  Who gets to bid in Google Ad Exchange?  Is it all just advertisers? Do ad networks get their ad inventory in Ad Exchanges?  How about other ad exchanges like Open X? Do ad networks buy ads there too?  In short, people want to know who’s buying their ads…

Below we have a list of who bids in the Google Ad Exchange (the Google ad network site list) and what other ad exchanges exist out there.

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Google Certified Publishing Partner

Google has been making a lot of changes recently.  A new holding company, new logo and now rolling out a new publisher program. So what is the Google Certified Publishing Partner program?  What does it mean for publishers and, indeed, what does it mean for Ezoic and those other companies who have been lucky enough to get through the certification process and partner-up with Google. Continue reading “Google Certified Publishing Partner”

Adsense Policy

Avoid an Adsense Policy violation the easy way

Have you ever gotten a Google Adsense Policy violation? When you are first implementing ads on a site, everything sounds so easy! However, you quickly realize that it can very complicated to keep your site compliant with Adsense policy. Everything is not necessarily black and white. Continue reading “Adsense Policy”