End of December / Early January Advertising Market

Earlier this year I wrote about “The Ups & Downs of Online Advertising” which dived into the changes in advertiser behavior that occur during the various seasons as well as brand marketing budgets and their quarterly cycle.  In this post, I wanted to examine the changes that occur in December and January in a little more detail with the hope of helping bring some sense to the volatility of your website’s revenue during this time of year. Continue reading “End of December / Early January Advertising Market”

How to get a new iPhone 6 – a partner’s guide

I’ve always been into tech – I’m obsessed by gadgets and have a wide range of obsolete, discarded electronic items scattered around the house.  In the late 90s I was convinced the mini-disc was the best music format (I have 2 players and over 40 discs.)  Because of this history I urge you to not judge my wife too harshly. Continue reading “How to get a new iPhone 6 – a partner’s guide”

Mobile Menus and Fonts – 5 Tips to a Better Mobile Site

Internet browsing is going mobile – make sure you’re ready!

It goes without saying that a modern mobile site should be written in responsive design so that the content re-sizes to fit the screen size available.  However, often scaling down a desktop site to fit the screen results in unreadable text and images lose much of their impact. Continue reading “Mobile Menus and Fonts – 5 Tips to a Better Mobile Site”

Reading the experiments’ page

There is lots of useful information in your experiments’ page. Here’s a brief guide to help you find your way around.

The experiments’ page is designed to give you a visual representation of the results of the different layout experiments being tested by ezoic.  The results are organized by device (desktop, tablet and mobile) and can be customized to show particular date ranges. Continue reading “Reading the experiments’ page”

New Features June/July 2014

We’re excited about it. And you should be too!

Business and Corporate Sites

Ezoic’s optimization technology is now available for business and corporate sites who are looking to improve their website’s usability. Get access to touch-and-swipe enabled mobile and tablet versions of your site along with modern, user-friendly desktop versions.

Google has reported that upwards of 70% of people are more likely to use a service or buy a product if the company has a mobile-friendly site. Don’t lose out on those potential customers!  Continue reading “New Features June/July 2014”

Website Testing: Not just for Ecommerce sites

Testing – Not just for ecommerce websites

Ecommerce sites are pros at testing their website’s layout. Take Amazon, for example. Their site looks different than it did a couple of years ago, especially on mobile and tablet. Does it look better now? That’s a personal question. Does it perform better? You can bet your last dollar it does. Continue reading “Website Testing: Not just for Ecommerce sites”

Make the most from your Website with these Top 5 Adsense Tips

Here are a few basic tips/reminders you can try to improve your income from Adsense:

1.  Use the most popular Adsense ad sizes, experiment with the new, bigger ad sizes and test their location on the page.

Picking adsizes that are popular with advertisers, you’ll get more competition for your inventory between advertisers and a higher cpc, so always keep plenty of wide ‘stock sizes’ on your site. Continue reading “Make the most from your Website with these Top 5 Adsense Tips”

5 Practical things you can do to improve your site

  1. Write great content – update regularly

Content is King – a bit of a cliché maybe, but it is still absolutely true.  Your content is the reason people come to your site and quality/quantity of content is also among the main factors in search engine ranking. Visitors don’t come because they like the look of the site, or because you have some fancy transitions for images etc.  It’s all about the content.  Continue reading “5 Practical things you can do to improve your site”

Tips on picking the topic of your (next) website

Which website to launch next?

 

Looking for a new website idea? Interested in making some good money from your website?

There is no secret formula to be successful online, but we think if you follow these guidelines you are more likely to succeed! Here’s a few tips – take it or leave it! Your call 🙂 Continue reading “Tips on picking the topic of your (next) website”