Why Add Schema Markup To WordPress Website?
If you’re a publisher that has written recently about a person, product, event, service, news subject, or event created some type of review, one of the best ways to make your content rank higher in search engines is by including Schema.org markup on your sites relevant content. However, there are not a lot of great resources out there that clearly show how to add Schema markup to WordPress sites.
Schema markup allows a publisher’s content to provide rich snippets to search engines in the search result for users. It provides things like Google with more information about a topic or term; thus creating a better result for people seeking information. Here’s how to add it to your posts and pages… Continue reading “Add Schema Markup To WordPress Site”
3 Easy Ways To Improve Adsense Ads
Google Adsense is great because it’s easy to use and one of the most reliable ad networks available. If you have a website, and you want to start earning money, all you need to do is paste a few code snippets on the site and voila — AdSense ads are now showing for your users.
The problem is that in many cases publishers lack direct expertise in how to really maximize AdSense ad earnings. In many cases, publishers have set up an account simply to make a few extra bucks and may not recognize the amount of revenue they are leaving on the table by not optimizing their site for AdSense ads; especially if a site generates a lot of organic traffic. Continue reading “Easy Ways To Improve AdSense Ads”
Google Analytics is a great tool to monitor your site’s user behavior- here are some tips on how to use Analytics data to increase your AdSense earnings! We’ve divided it into different sections which you can find in your Analytics reports:
AdSense performance is directly related to your Google Analytics data. A great place to start exploring is your Audience Overview- this lists your overall metrics like bounce rate, pages per session and average session duration.
Your first port of call is to monitor these trends over time, and make note of when any changes are made to your site. A decrease in bounce rate / increase in pages per session or session duration will have a great effect on income.
Continue reading “Using Google Analytics to Improve AdSense Revenue”
How latest AdWords change affects Organic Traffic
On February 22nd and 23rd, Google rolled out a change to the way that Adwords ads are displayed on search results. As a publisher you might not think that this affects you since it’s a paid search update, but that couldn’t be further from the truth. This change has significant implications for CTR on organic results. Below we describe the change and show you some examples of how the change affects the traffic to your site.
Continue reading “Google Algorithm Change – Adwords”