RPM Is Not Meant to Optimize AdSense Revenue

Better Ways To Optimize AdSense Revenue

A lot of publishers worry about RPM — which is the Google AdSense measurement for revenue per mille (revenue per thousand page views). That’s normal because it’s a metric that everyone has been using for a long time. Unfortunately, it’s not really the best metric for publishers who want to optimize AdSense revenue. Let me explain… Continue reading “RPM Is Not Meant to Optimize AdSense Revenue”

EU Cookies – changes to requirements

Publishers who carry Google adverts will soon be required to comply with the EU cookie directive. The detailed requirements are here: http://bit.ly/1MwlIWa

Essentially this EU user consent policy means you must: Continue reading “EU Cookies – changes to requirements”

Why Ezoic is Not Your Ordinary AdSense Partner

 

In September 2014, Ezoic became the world’s first and only tech-based Google Adsense Certified Partner.  We are proud to be the first US-headquartered company to achieve this certification too!  Adsense Certified Partners are approved by Google to help website publishers maximize their site potential and increase Adsense earnings.  Most partners focus on increasing ad revenue; Ezoic goes a step further. Continue reading “Why Ezoic is Not Your Ordinary AdSense Partner”

Google Mobile Friendly?

What all AdSense Publishers need to know.

The past couple of years have seen an astounding upsurge in mobile page views. The growth of users who are accessing information with their smartphones or tablets, rather than using a traditional desktop, means that every site now needs to work on every device. Most website owners understand the importance of having a mobile-friendly site but may not have the time or ability to build one; Its now become an imperative. Continue reading “Google Mobile Friendly?”

How to get a new iPhone 6 – a partner’s guide

I’ve always been into tech – I’m obsessed by gadgets and have a wide range of obsolete, discarded electronic items scattered around the house.  In the late 90s I was convinced the mini-disc was the best music format (I have 2 players and over 40 discs.)  Because of this history I urge you to not judge my wife too harshly. Continue reading “How to get a new iPhone 6 – a partner’s guide”

Tips on picking the topic of your (next) website

Which website to launch next?

 

Looking for a new website idea? Interested in making some good money from your website?

There is no secret formula to be successful online, but we think if you follow these guidelines you are more likely to succeed! Here’s a few tips – take it or leave it! Your call 🙂 Continue reading “Tips on picking the topic of your (next) website”

Digital Democracy or Design Dictatorship?

Opinion polls are an essential tool in policy determination, workers’ councils and 360 degree assessments steer working practices and focus groups inform design and function. But often the voice of the masses is counter-intuitive to current industry opinion. Continue reading “Digital Democracy or Design Dictatorship?”