What is CPM?
CPM means “cost per mille” or, more modernly, “cost per thousand”. Mille is the term used for a thousand impressions in the ad business. It’s an everyday metric that advertisers and ad networks use and it has its origins all the way back at the beginning of online advertising. So what is CPM good for if you’re a publisher or website owner, and why do advertisers love to focus all of their measurements on it?
CPM is a bad metric for publishers and website owners
As for online publishers and site owners, you’ll undoubtedly see CPM used by most ad networks and touted as the de facto metric that you should be focused on if you want to earn more money. However, it was created by ad networks and is often manipulated by them to serve their end goal — to generate more revenue for themselves — which doesn’t necessarily mean more revenue for the online publishers and website owners.
Higher CPMs don’t mean that a website owner will actually earn more ad revenue
What you’ll find is that there isn’t a worse metric available for publishers. Below we’ll highlight why ad networks typically want publishers focused on increasing CPM’s and why it’s in your best interest as a site owner or publisher to focus on a handful of other things instead if you truly want to increase your total site earnings Continue reading “What Is CPM & Why Ad Networks Use It As A Metric”
How to Use Pinterest Promoted Pins
Have some great pages on your site that aren’t getting as much traffic as you think they deserve? If you have a Pinterest account, you may want to use Pinterest promoted pins to give those articles or pages a quick, inexpensive boost. For just a few dollars, promoted pins can help you start to build traffic for an article that will continue to grow long after your campaign has ended.
For growing traffic, using Pinterest is often a more cost-effective strategy than using Facebook, Twitter or other social media networks. This is because of Pinterest’s search-based approach to content sharing. That is, in addition to looking at their home feed, a large majority of Pinterest’s users rely on the site’s internal search feature to discover new content related to their interests.
On Facebook and Twitter, internal search results favor content that has been shared recently. Pinterest’s internal search factors in relevance and popularity a little more heavily. So, when you promote a pin on Pinterest for a few days, you get the benefit of increased visibility during the time of the promotion plus extra “free” visibility after the campaign is over due to the popularity the pin gained during the campaign. Continue reading “How to Use Pinterest Promoted Pins to Grow Traffic”
On April 21, Facebook announced that it was, once again, making a change to the method it uses to decide which stories are shown at the top of a user’s News Feed.
Announcements like these tend to concern many publishers – especially if they have been getting a lot of referral traffic from Facebook – since even minor changes can have a major impact on social media referrals. However, this particular change could be a very positive thing for publishers who focus on high-quality content and creating a positive user experience.
What does the change entail? Facebook will now consider how much time is spent viewing an article after it is clicked as part of its collection of factors to determine News Feed ranking. That is, if all other things are equal and users spend more time looking at Article A after clicking on it than they do with Article B, then Article A will have a greater chance to be shown in a user’s News Feed. Additionally, Facebook states that it “will also be looking at the time spent within a threshold so as not to accidentally treat longer articles preferentially.”
It seems like this update’s primary focus is to improve the experience of mobile users since the announcement made specific reference to mobile web browsers and Facebook Instant Articles. In addition to this change, Facebook also plans to modify its algorithm to improve News Feed diversity “to reduce how often people see several posts in a row from the same source in their News Feed.” Continue reading “How Will Facebook’s Latest News Feed Changes Affect Publishers?”
No matter what type of website you have, images are important. One statistic that gets tossed around a lot is that, on average, articles with relevant images get 94% more views than those in the same category without images. If you go back and look at the original Skyword research results on this topic, you’ll see that this percentage can vary a lot depending on the type of site you have – but the increase in views is significant for every vertical.
On top of making articles more visually appealing and helping tutorials be easier to follow, optimized images can also send you a lot of organic traffic from Google Search and other image-based search engines. But how much work does it take to optimize your images for search engines? Not that much at all. Continue reading “Image Optimization: Getting Better Search Engine Rankings for Your Images”
Back in early 2014, Copyblogger made quite a stir in the marketing world when it announced it was removing comments from its site. It was a bold move at the time for such a large website and led to others deciding to turn off their comments as well. Up until that point, it was taken as almost a given that allowing user comments was inherently a good thing and publishers should do what they could to encourage users and make it easy for people to comment on their sites.
Since that time, Copyblogger and several others who ditched comments have reintegrated user discussions into their sites for a variety of reasons. But the arguments that were brought up during the comment debate are still valid. That is, allowing comments can help build communities on some sites, but they can be more trouble than they’re worth on others. So, if you’re trying to decide whether or not to permit user comments on your site, what points should you consider? Continue reading “The Great Comment Debate: Should You Allow Comments on Your Site?”
Working on your editorial calendar and having trouble coming up with fresh new ideas? Brainstorming potential topics and doing keyword research can take a lot of time – particularly if you already have a good deal of published content. One way to tackle this task and discover new opportunities is to start looking for content gaps that may currently exist on your site.
Sometimes these gaps can be hard to spot, especially when you know your niche inside and out. Certain questions and assumptions may seem trivial to you because you’ve known them for what seems like forever. However, others who don’t have your expertise may be looking for answers to these questions and having trouble finding good information to help them out. If you can supply these answers, you may be able to tap into a whole new audience. Continue reading “Identifying and Filling Content Gaps on Your Site”
Google Analytics is a great tool to monitor your site’s user behavior- here are some tips on how to use Analytics data to increase your AdSense earnings! We’ve divided it into different sections which you can find in your Analytics reports:
AdSense performance is directly related to your Google Analytics data. A great place to start exploring is your Audience Overview- this lists your overall metrics like bounce rate, pages per session and average session duration.
Your first port of call is to monitor these trends over time, and make note of when any changes are made to your site. A decrease in bounce rate / increase in pages per session or session duration will have a great effect on income.
Continue reading “Using Google Analytics to Improve AdSense Revenue”
Earn More Google Ad Revenue From Existing Content
One way to get more traffic to your site and increase Google ad revenue is, of course, to add more quality content. Another is to maximize the potential of the content you already have. After all, since you spent the time or money to have the material produced, you should be getting the best return you can on your investment, right? However, many are missing the mark.
If you’re not doing so already, get ready to carve out some time in your schedule to review your content’s performance and look for ways to get more value from high-performing articles (we’ll show you how below). In most cases, the effort for doing so will be far less than it would be to create a new article. Plus, you know the existing article is already a winner so it’s worth the time to pamper it a little.
We’ve already talked about how to increase the SEO of older content, now we’ll do the same with Google ad revenue.
Continue reading “Earn More Google Ad Revenue From Existing Content”
If you’re just starting to learn more about WordPress, one of the first things to investigate is the difference between WordPress.com and WordPress.org.
WordPress.com is a blog hosting service – similar to Google’s Blogger – where users can sign up to create a free basic blog and pay to have certain additional features added to their account. Any blog created on this site will utilize the WordPress content management system, but since it is a hosting service, you are subject to various limitations and restrictions. For instance, you won’t be able to upload a custom theme, but you can make some modifications to WordPress.com themes if you upgrade to a Premium or Business plan.
WordPress.org, or self-hosted WordPress as it is often called, is a repository where you can download the core WordPress software along with thousands of themes and plugins to install on your own self-hosted site. You will have to find your own hosting service (such as GoDaddy, Bluehost or HostGator), but you’ll have full control over the appearance and functionality of your site.
Now, let’s see how the two options compare in terms of usability, cost and other factors. Continue reading “WordPress.org vs. WordPress.com: Which Choice Is Right for You?”
Have you been thinking about getting an SSL certificate for your web property? Or, do you already have one and want to know if you really need to renew it?
In addition to covering the basics of what SSL certificates are and what they do, we’ll take a look at some of the advantages and disadvantages of having one installed for your web site. Continue reading “SSL Certificates: What They Are & Who Needs Them”