Happy New Year – Be Brave in 2014 (try new things)

It’s been a whilst since we posted here, so just a few words about progress at Ezoic, before the main blog piece, which was first written for Website Magazine.

Working in beta means learning a lot and listening to feedback.  We’ve done a lot of that this year.  Since we launched the service in beta, we’ve learned how to take our product from suiting just ourselves (we did all our major product testing on our own test websites) to improving the UI, user experience and ad income for all our publishers and giving them a vastly improved service.  Never ending improvement is our motto and we’ll continue on our quest into 2014. Continue reading “Happy New Year – Be Brave in 2014 (try new things)”

The Journey Begins: Why We Built Ezoic

More than 6 years ago, I started Cubics, the first Facebook Ad Network for application developers.  When we launched, it was the only way for individual application developers to get something back for all the hard work they put into their Facebook applications.  Back in those days, Facebook applications were largely made by individuals, not professional companies. For several years, I had the pleasure of working very closely with those small application developers and I learnt a lot, but one thing that stood out in my mind was that no matter what the content or application, the layout that the application used was extremely important. Continue reading “The Journey Begins: Why We Built Ezoic”