Ad Blocker Extensions & the Impact on Advertising Revenue

Apple recently announced that iPhones will now have an ad blocker extension on Safari, and if you’re like other publishers, you’re probably concerned that this will impact revenue for your site. This is a reasonable concern, but it’s likely that this won’t make a huge impact as you might expect. Continue reading “Ad Blocker Extensions & the Impact on Advertising Revenue”

RPM Is Not Meant to Optimize AdSense Revenue

Better Ways To Optimize AdSense Revenue

A lot of publishers worry about RPM — which is the Google AdSense measurement for revenue per mille (revenue per thousand page views). That’s normal because it’s a metric that everyone has been using for a long time. Unfortunately, it’s not really the best metric for publishers who want to optimize AdSense revenue. Let me explain… Continue reading “RPM Is Not Meant to Optimize AdSense Revenue”

EU Cookies – changes to requirements

Publishers who carry Google adverts will soon be required to comply with the EU cookie directive. The detailed requirements are here: http://bit.ly/1MwlIWa

Essentially this EU user consent policy means you must: Continue reading “EU Cookies – changes to requirements”

Why Ezoic is Not Your Ordinary AdSense Partner

 

In September 2014, Ezoic became the world’s first and only tech-based Google Adsense Certified Partner.  We are proud to be the first US-headquartered company to achieve this certification too!  Adsense Certified Partners are approved by Google to help website publishers maximize their site potential and increase Adsense earnings.  Most partners focus on increasing ad revenue; Ezoic goes a step further. Continue reading “Why Ezoic is Not Your Ordinary AdSense Partner”

End of December / Early January Advertising Market

Earlier this year I wrote about “The Ups & Downs of Online Advertising” which dived into the changes in advertiser behavior that occur during the various seasons as well as brand marketing budgets and their quarterly cycle.  In this post, I wanted to examine the changes that occur in December and January in a little more detail with the hope of helping bring some sense to the volatility of your website’s revenue during this time of year. Continue reading “End of December / Early January Advertising Market”

Make the most from your Website with these Top 5 Adsense Tips

Here are a few basic tips/reminders you can try to improve your income from Adsense:

1.  Use the most popular Adsense ad sizes, experiment with the new, bigger ad sizes and test their location on the page.

Picking adsizes that are popular with advertisers, you’ll get more competition for your inventory between advertisers and a higher cpc, so always keep plenty of wide ‘stock sizes’ on your site. Continue reading “Make the most from your Website with these Top 5 Adsense Tips”

Tips on picking the topic of your (next) website

Which website to launch next?

 

Looking for a new website idea? Interested in making some good money from your website?

There is no secret formula to be successful online, but we think if you follow these guidelines you are more likely to succeed! Here’s a few tips – take it or leave it! Your call 🙂 Continue reading “Tips on picking the topic of your (next) website”

Advertising is not a dirty word: why advertisements are good for your site.

Free information on tap

We are truly lucky to live the digital age, where access to information on just about any subject imaginable is available at the click of a mouse, jab of a finger, or wave of a hand! And this information is – for the most part -free. Whether you’re looking for information about brain chemistry, gardening advice or to find that single elusive ‘fact’, you’ll most likely use Google or another major search engine and get an answer almost instantaneously. Continue reading “Advertising is not a dirty word: why advertisements are good for your site.”

The Ups & Downs of Online Advertising

In one way or another, I’ve been involved in the online advertising industry for the last 15 years.  I’ve been an advertiser spending 7 figures a year, a publisher earning 7 figures a year and, as the founder of Cubics (the first Facebook Advertising Network), I even was the ad network. Continue reading “The Ups & Downs of Online Advertising”