Add Schema Markup To WordPress Site

Why Add Schema Markup To WordPress Website?

If you’re a publisher that has written recently about a person, product, event, service, news subject, or event created some type of review, one of the best ways to make your content rank higher in search engines is by including Schema.org markup on your sites relevant content. However, there are not a lot of great resources out there that clearly show how to add Schema markup to WordPress sites.  

Schema markup allows a publisher’s content to  provide rich snippets to search engines in the search result for users. It provides things like Google with more information about a topic or term; thus creating a better result for people seeking information. Here’s how to add it to your posts and pages… Continue reading “Add Schema Markup To WordPress Site”

Facebook Clickbait Algorithm Now In Effect

Facebook launches clickbait algorithm to improve quality

Content quality has become a hot topic in the last month in the world of online publishing. The new Facebook clickbait algorithm —that was added recently — will constrain websites that embellish, distort, and withhold critical information from appearing in the news feed of their 1.71 billion (monthly) active users. The new clickbait initiative, is aimed at restoring the Facebook newsfeed to show stories that are relevant to users through a ranking system that displays the most important stories first.  

Additionally, the quality team at Facebook has manually designated thousands of article titles from past “clickbaity” articles and assigned them a score to prime the new algorithm.  We’ve all seen them in our newsfeed, articles like  “You’ll never believe who Kim K was seen strolling with” and “When she opened up the closet, and found this…I was shocked!”

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How To Use Popular SEO Tools

Publisher lab seo podcast

Popular SEO Tools

In a recent episode of our podcast, The Publisher Lab (shameless plug), we discussed SEO at length. We dove deep into the subject of Googles changing algorithm (and how to mitigate associated risks), how to increase page speed, and how to use popular SEO tools to attack low hanging fruit on your site. Below you will find a complimentary guide to all the tools we discussed and a little info about how you can use them.

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Why Are Ad Earnings Dropping?

What happened to my ad earnings?

If you’re reading this there is a good chance you’re in the first stage of trying to figure out why your ad earnings from Adsense — or any number of different ad networks — have dropped. You’re not the first person to experience this issue, and as you’re probably aware, there are a lot of things to consider when answering the question. Below, we will share with you the most common — and therefore mostly likely — reasons why ad earnings dropping could be occurring on your site.

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AdSense Removes Ad Limits Per Page, Adds Valuable Inventory

Rejoice, ad limits per page removed!

Google has announced a powerful shift in their policy regarding ad limits per page for AdSense users. Google has removed the policy of limiting AdSense ads to three ads per page and added new criteria to reframe how publishers should approach AdSense ads on each page. The new criteria for navigating ad placements can be found in a section of the updated Google AdSense policy dubbed, Valuable Inventory.

AdSense Removes Ad Limits Per Page - AdSense - Google

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Earn More Google Ad Revenue From Existing Content

Earn More Google Ad Revenue From Existing Content

One way to get more traffic to your site and increase Google ad revenue is, of course, to add more quality content. Another is to maximize the potential of the content you already have. After all, since you spent the time or money to have the material produced, you should be getting the best return you can on your investment, right? However, many are missing the mark.

proven strategies for increasing google ad revenue

If you’re not doing so already, get ready to carve out some time in your schedule to review your content’s performance and look for ways to get more value from high-performing articles (we’ll show you how below). In most cases, the effort for doing so will be far less than it would be to create a new article. Plus, you know the existing article is already a winner so it’s worth the time to pamper it a little.

We’ve already talked about how to increase the SEO of older content, now we’ll do the same with Google ad revenue.
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