How Blocking Ad Categories Effects AdSense Revenue
Retargeting technology has made online advertising extremely efficient. These days, most internet users will be shown ads that are relevant to their lifestyle and interests. Yet, every once in a while, a user might see an ad that shocks, offends, or is just plain irrelevant. This can often be prevented by blocking ad categories.
Ad categories are essentially silo’s of ads that are organized by their subject matter. This allows Google to ensure they are serving the most relevant material to users visiting pages with Google ad tags on them.
Continue reading “Will Blocking Ad Categories Effect AdSense Revenue?”
The Best Traffic Source for Ad Revenue
In 2015, there were 3.17 billion internet users, that’s just under half of the entire world’s population. Year after year, people are continuing to plug in, and make the online world part of their everyday lives. According to the 2015 Strategy Analytics advertising forecast, 28% of the 187 billion dollars spent on advertising in the US was digital. And, Publishers want to know what piece of that pie is most valuable. So what is the best traffic source for ad revenue?
Continue reading “Best Traffic Source For Ad Revenue”