Author: Jan Creidenberg

How Ads Can Reduce Bounce Rate

Can Ads Reduce Bounce Rate? Advertising is fundamentally important to the online ecosystem because it allows people to access free content online. If given the option to pay a monthly subscription or access to sites for free,...

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App Store Optimization

Tips to Get Your App Noticed As you may have noticed, there is a consistent trend towards people spending more time browsing on their mobile devices than on computers. Additionally, those who are browsing on their phones tend to...

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Ad Exchange

How Programmatic Buying and Selling Ads Benefits Online Publishers Publishers may be wary of working with Ad Networks and Exchanges, because they typically only sell ad inventory via direct deals. The reasons some publishers...

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