How to push Instagram traffic to your website
When you think of marketing and social media channels for your publishing empire — or simple blog — Facebook’s in the top slot, followed by Twitter and maybe Pinterest or LinkedIn (depending on your property). It’s fair to wonder where Instagram fits into this equation for publishers (we’ve talked about how to maximize these other channels here).
What many fail to consider is the marketing power of Instagram that many B2C businesses are leveraging. There is a lot to learn from these practices and publishers are missing them.
It’s understandable, though, because as a mobile-centric social network, Instagram doesn’t have that one key feature that most everyone seeks: clickable (or tappable) links. Post something to Instagram and add a URL to the description and whether it’s prefaced by “http://“ or simply a “www.” format, it’s a dead link. Tapping on it just won’t accomplish anything. So what’s the point… Continue reading “Push Instagram Traffic To Your Website”
Leveraging Social Media To Create Engaging Content
You’ve heard the mantra by now: social media is the future of site marketing, and the heart of social media is engaging content. You don’t want eyeballs, you want interaction; whether it’s likes, comments, or shares. Heck, even a passionate debate in the comments associated with your latest Facebook post or Instagram image is a win, and if your latest Twitter tweet gets retweeted (shared) hundreds of times because people want to snark on it? That’s cool too.
Search engines have gained savvy, recognizing that it’s easy to have dozens, hundreds or even thousands of people see content through advertising and other promotional techniques. But having people care about what you post and having them react to it? That’s another story, and that’s really the essence of modern popularity analysis.
And remember, “search engine” covers a multitude of sites now, much more than just Google or Bing. Don’t forget video content too: YouTube has its own engagement features and can also analyze whether a video posted is getting views and reactions or just views. Also, let’s remember that Facebook and other social platforms are bebomig their own ecosystems entirely.
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Twitter Account Tips For Digital Publishers & Website Owners
You’re a maven of the Interwebs, and everything you post goes viral. You watch popular television shows and your content’s on the big screen. You had to disable the follower notification emails because it became so tedious your VA started to complain. You post something to your Twitter account and it’s not even worth mentioning to your spouse or partner when a celebrity, politician or captain of industry responds or retweets it. Just another day as a social media top dog, right?
No? That’s not quite your experience? Well, the good news is that you’re not alone. Quite the opposite, actually. Outside of the 0.01% of people on Twitter and other social platforms who have tons of attentive Twitter account followers, the vast majority of us have to work to get likes, shares, retweets, views, and engagement.
Even the so-called “influencers” find that many of their posts actually fall flat. They just try again, post another comment, add a different photo, or even experiment with time of day and day of week to see what happens. Below, I’ll share some secrets that have worked for me —you’re average digital publisher — to grow my Twitter account following and Twitter ROI.
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Using Google Search Console To Improve Search Results
Design is important and we already know that “content is king” when it comes to having a successful Web site, but there’s another factor that can prove hugely important for Web site owners that many people don’t really pay attention to, and that’s search terms. Not keywords, not the words or phrases that you ensure you mention in your articles to make them findable, but the terms that people search for when they find and end up on your site. That’s why Google Search Console is so important.
Many business owners exhibit a certain level of hubris or blind jargonism when it comes to this topic, assuring anyone who’ll listen that they know exactly how their visitors search for their content or product. A house painting blogger will insist everyone knows what “exterior” means while a jewelry site is confident that the one word “sterling” is sufficient and that no-one ever searches for “sterling silver”.
Google Search Console is actually alot more in-depth than what most people know. Below, I’ll highlight all the great data you can mine out of thsi tool to improve your site right now!
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Getting the most out of the Ezoic Platform — Part IV
Yes, we’re up to the fourth installment of Ten Critical Ezoic Settings And You Won’t Believe Number Six. if you’re just showing up here, I encourage you to start by going back and reading parts 1-3:
Part 1: Ezoic Configuration Basics
Part 2: All About AMP and Mediation
Part 3: Ezoic Experiments Will Rock Your World
This week we’ll talk about reports and let’s call this You Can’t Improve What You Can’t Measure!
Continue reading “Getting The Most Out of The Ezoic Platform — Part IV”
Improving Ezoic Performance On Your Website
This is the third installment of Everything You Needed to Know about Ezoic Settings but Were Afraid to Ask, with apologies to Woody Allen, of course! In the last few weeks, Ezoic guru Piper Lofrano and I have talked about Accelerated Mobile Pages, ad blocking strategies, excluding pages from Ezoic, increasing revenue with Ad Mediation, Ad Tester and Layout Tester. If you haven’t read those, you really need to catch up: Tune Your Ezoic Settings Part 1 and Tune Your Ezoic Settings Part 2.
Part 1: Optimizing your Ezoic settings
Part 2: Tuning your Ezoic settings for success
Skip to Part 4 — Maximizing your time with Ezoic
Back? Caught up? Great. As discussed last week, there’s really no more important element to your Ezoic experience than understanding and properly configuring Layout Tester, but that doesn’t mean there aren’t other areas in the Ezoic settings that you should tune.
Continue reading “Improving Ezoic Performance On Your Website — Part III”
Tuning Your Ezoic Settings For Success Part 2
In my last post, I dove into the robust world of Ezoic site settings and preferences with the able assistance of Ezoic’s own Piper Lofrano. We covered the basics of the dashboard and why you really need to be paying attention to the settings, even though they can be a bit complex and, yeah, a bit daunting too. Specifically, we talked about AMP, Recommended Pages, AdColors, BlockAdPlace, Exclude Pages and Mediation. You did read that one, right? If not, go read it now. We’ll wait here.
Piper and I both want to emphasize that one of the most dangerous of the settings covered last week was how you have BlockAdPlaces configured. It makes sense if you think about it: tell Ezoic not to put ads in the key spots on your pages, and your impressions and clicks could plummet precipitously. That means lower revenue and a general lack of delight in the benefits that Ezoic can bring to your site.
This time, I want to jump right back in and start by looking at both AdTester and LayoutTester, both of which are critical to Ezoic’s AI being able to do its job optimally and maximize the results on your site for every single visitor, whether from mobile or desktop, domestic or foreign.
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Optimizing Ezoic Settings On Your Website
I’ve been running my Ask Dave Taylor site through Ezoic for many months now, and have seen some terrific results. If you’re reading this blog, you’re likely an Ezoic customer too, and I hope you’re seeing similar positive results with whatever stats you’re measuring and tuning.
But, Ezoic is a sophisticated tool and one that keeps evolving and gaining features and capabilities. This means that it’s entirely possible that the settings on your account are not optimal and that you could be missing out on optimizations, traffic, better analytics and other data that would help you get even more out of being an Ezoic customer.
With the help of Ezoic’s Piper Lofrano, I’m going to take you on a tour of the key features and settings in the Ezoic back end, offering suggestions on how best to tweak and tune things to ensure the best possible results.
Continue reading “Optimizing Ezoic Settings On Your Website – Part 1”
Switching to using SSL on your Website (A First-Hand Account)
Secure Socket Layer (SSL) used to be just for shopping sites, online stores and other pages where confidential information was being requested from the user. In fact, a common site architecture had everything being served up as regular “http” pages and a switch to “store” or “shop” marked a switch to a different site that was secure and encrypted. Fast forward to the modern day, and using SSL on your website is recommended by Google for all sites.
The message has been coming out of Google for a couple of years now: switch your entire site to being secure and using “https” or we just won’t trust you and will eventually rank other sites ahead of you because they’re using SSL and you’re not. The SEO types might have spun that as “make your site all SSL and see a ranking boost” but it’s the same idea.
A year ago I jumped on the bandwagon and tried to switch my popular Ask Dave Taylor site to be all-SSL. Who wouldn’t be motivated by the prospect of a ranking boost for something so simple? Except it wasn’t so simple, and I gave up for almost a year.
Recently, I recommitted myself to the effort and was finally able to accomplish the task of making my website ‘https’ using SSL. Here’s how I did it…
Continue reading “Switching to using SSL on your Website (A First-Hand Account)”
How To Find Writers For Your Blog or Website
I wish I could tell you that blogging – or writing for a website – is like writing a great novel and that you can take your time and produce one or two masterpieces of great prose a month and you’ll do great. If you’re already famous then perhaps you can do just that, carefully editing and crafting the perfect blog entry that your millions of fans eagerly consume when published.
I could tell you that. But I’d be lying.
Turns out that like a lot of things in life, blogging success comes just as much from quantity as quality and that your site will work better if you can publish more content. If the content is uniformly excellent quality, that’s great, but even if it’s “B” level work and you’re posting regularly, you’ll have better results – more traffic, more shares – than if you are not a regular content producer.
Below, I’ll share with you how to find writers for your blog or website that can produce great content that produces true ROI for your efforts.
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